Job Description

Summary As a Marketing & Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies. Other duties may be assigned as necessary. This role reports to the VP of Marketing & Innovation and is a member of the Marketing Team. *This role will be onsite for the first six (6) months of service and then reviewed further with the manager for hybrid opportunity.* Job Duties

• Develop, implement and measure external and internal Social Media based communication plans including social media posts, blogs, white papers etc.
• Co-ordinate an optimal posting calendar, considering web traffic and customer engagement metrics
• Design posts to sustain readers\xe2\x80\x99 curiosity and create buzz around new products, acquisitions, new production capabilities etc.
• Create engaging text, image and video content for social media platforms and other applications
• Design and write strong appealing internal and external communications by coordinating input from across the organization and a variety of stakeholders
• Photography and videography as required for upcoming events or occasions to be utilized for company website and social media
• Measure web traffic and monitor SEO
• Analyze metrics and trends for each platform for ongoing monthly, quarterly and annual statistics
• Continuous improvement on the social media platforms, with the ability to change course of action and implement new strategies to best elevate the brand.
• Assist / lead in holiday and company events and communications
• Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Research audience preferences and discover current trends
• Report on online reviews and feedback from customers
• Oversee social media accounts\xe2\x80\x99 layout
• Develop and manage internal/external corporate and local community events in support of corporate giving strategy.
• Other duties as assigned in the context of the Marketing Team

Requirements:

• Proven work 1 \xe2\x80\x93 3 years as a Social media coordinator/ management experience
• Expertise in multiple social media platforms including but not limited to LinkedIn, Instagram, Facebook, Twitter, YouTube and Tik Tok.
• Must possess excellent oral, written and interpersonal communication with strong professional writing and editorial abilities.
• Ability to deliver creative content (text, image, video etc.)
• Expertise in design content utilizing software such as photoshop, adobe, and other platforms for editing and posting
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Bachelor\'s degree in Communications, Public Relations, Marketing, Journalism, English or a related discipline is preferred
• Must have the ability to work effectively and collaboratively in a team environment
• Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.
• The ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is important.
• Bilingual in French is an asset

Job Types: Full-time, Permanent Benefits:

• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Profit sharing
• RRSP match
• Tuition reimbursement
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Toronto, ON: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Social media management: 1 year (required)
• Adobe Creative Suite: 1 year (preferred)
• Adobe Photoshop: 1 year (preferred)

Work Location: One location