Job Description

IMP Digital | Burlington, ON | In-Office | $60,000-$80,000

About IMP Digital

We're a 25-person digital marketing agency with 20+ years of experience and 200+ clients across pool/spa, home builders, healthcare, and professional services. We build websites, run paid campaigns, and grow organic traffic--and we need someone who can own SEO for our clients.

The Role

Search is changing fast. Google's AI Overviews, ChatGPT, Perplexity--the way people find answers is evolving, and so is how we optimize for it. We need an SEO Expert who can drive organic results today while preparing our clients for where search is headed in 2026 and beyond.

You'll manage SEO strategy and execution across our WordPress client sites, from technical audits to content optimization to performance improvements.

What you'll do:

Conduct technical SEO audits and implement fixes on WordPress sites Optimize on-page elements: title tags, meta descriptions, headers, internal linking, schema markup Develop content strategies that rank in traditional search AND get cited in AI-generated answers (AEO) Improve Core Web Vitals and page speed performance Set up and manage tracking via Google Tag Manager, Google Search Console, and Google Analytics Build keyword strategies using SEMrush, Search Atlas, and other research tools Monitor rankings, traffic, and conversions--then report results to clients and internal teams Stay ahead of algorithm updates, AI search trends, and emerging optimization tactics
What We're Looking For

Must-haves:

5+ years of hands-on SEO experience (agency experience strongly preferred) Deep WordPress SEO knowledge--you've optimized sites, not just audited them Proficiency with SEMrush, Search Atlas, Google Search Console, Google Analytics (GA4), and Google Tag Manager Technical chops: site speed optimization, crawlability, structured data, Core Web Vitals Understanding of Answer Engine Optimization (AEO)--how to structure content for AI Overviews, featured snippets, and LLM citations Strong content optimization skills: you know how to turn okay content into content that ranks Ability to manage multiple client accounts and prioritize effectively

Nice-to-haves:

Experience with Screaming Frog, Ahrefs, or similar crawling/analysis tools Familiarity with WordPress performance plugins (WP Rocket, Perfmatters, etc.) Background in local SEO and Google Business Profile optimization Understanding of how SEO integrates with paid media and social strategies
Why This Role Matters

SEO isn't just about rankings anymore. Over 60% of Millennials and Gen Z already use AI engines in their search routines. Over 65% of searches now end without a click. The agencies that figure out how to win in both traditional search and AI-powered answers will own the next decade.

We want someone who's excited about that challenge--not intimidated by it.

The Details

Location:

Burlington, ON (in-office, Monday-Friday)

Salary:

$60,000-$80,000, based on experience

Team:

You'll collaborate with designers, developers, content writers, and account managers
How to Apply

Include 2-3 examples of SEO wins you've driven (rankings improved, traffic grown, technical issues solved). Bonus points if you can speak to AEO or AI search optimization experience.

IMP Digital is an equal opportunity employer.

Job Types: Full-time, Permanent, Casual

Pay: $60,000.00-$80,000.00 per year

Benefits:

Dental care Extended health care RRSP match
Work Location: In person