Job Description

We are a small and highly collaborative team, looking to add a consumer-focused and analytical-minded

SEO Manager

. You are team-oriented, versatile, collaborative, and eager to take on the different challenges that come with working for an energetic start-up.


We need an SEO expert with proven experience along with data-driven decision-making skills, ability to work in diverse, remote teams, and passion for growth and innovation. With this, a solid comprehension of tech innovation impacting the search landscape, including ownership of the overall approach to understanding, measuring and optimizing LLMs and chatbots is essential. In addition, the successful candidate will be able to contribute search engine ranking by building authority, relevance, and trustworthiness in search engines through techniques such as off-page tactics include backlink building (earning links from other reputable sites), digital PR, social media marketing, influencer outreach, and earning unlinked brand mentions.

The Role:

Develop and implement a comprehensive SEO strategy that aligns with business objectives and drives organic growth across all channels. Work closely with teams like brand, PR, Affiliate, social, communications, and product marketing to make use of earned and owned channels to align important metrics and boost SEO impact. Implement standard processes for SEO in all web product development and marketing to improve product visibility in all natural search channels. Analyze SEO performance metrics (traffic, rankings, conversions) and deliver actionable insights to continually refine and adjust strategies to increase value. Be a proactive bellwether to help the business understand and react to new and emerging trends in the search space. Stay up-to-date with the latest technology, LLM expansion and SEO trends, algorithm updates, and shifts in the digital world, adjusting strategies accordingly. Report regularly to senior leadership on SEO performance, growth opportunities, and ongoing strategy efficiency. Identify and implement SEO tools, technologies, and platforms to improve SEO efficiency, tracking, and reporting capabilities.

Who You Are:

Extensive experience (2+ years) in SEO, including a proven track record of success in leadership positions. Previous experience in paid search is a plus. Demonstrable experience in driving organic growth, growing website traffic, and improving search engine rankings. Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, Ahrefs, Brightedge, Similarweb etc. Experience in eCommerce or enterprise-level SEO strategies, driving large-scale growth and optimizing sophisticated web structures. Strong analytical skills that derive insights from data and adjust strategies accordingly. Familiarity with emerging SEO technologies and tools that drive performance improvements. Expertise in international SEO and local SEO strategies to support global and region-specific initiatives. Solid understanding of technical SEO including website architecture, HTML, CSS, JavaScript, and mobile SEO. Outstanding communication and interpersonal skills with the ability to communicate sophisticated data and strategies clearly to collaborators at all levels. Proven leadership abilities and collaborating multi-functionally across various groups.

Additional information

Why our team members enjoy working at Silk & Snow:

We prioritize diversity and inclusivity in our company culture Growth opportunities with an emphasis on hiring from within You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being We foster a healthy work-life balance with our company's supportive environment * This is not just a job but a CAREER with potential opportunities for growth and advancement