Job Description

This hybrid opportunity can be based out of our Toronto or Plano office

About the Opportunity

Tipalti is seeking a

Senior Manager, SEO Growth

who combines a strong technical SEO foundation with an inbound marketing mindset. You will own Tipalti's global SEO strategy and performance, driving measurable pipeline growth by coordinating all SEO stakeholders -- including internal marketing teams, web operations, content, CRO, and agency partners -- under the direction of the Director of Digital Marketing. You'll lead the end-to-end SEO roadmap, spanning technical health, content optimization, and off-page authority initiatives that expand Tipalti's visibility across priority regions.



As part of the Global Digital Marketing team, you'll act as the connective tissue between web, paid media, CRO, and digital PR -- ensuring Tipalti dominates search and emerges in generative and AI-driven discovery environments. This includes advancing our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) efforts to future-proof Tipalti's search presence across Google AI Overviews, ChatGPT, Perplexity, and other emerging platforms.



The ideal candidate understands how crawl health, schema, and site architecture fuel top-of-funnel discovery and mid-funnel engagement -- and how evolving AI search ecosystems amplify that reach. You'll also own the optimization of Tipalti's core product and pillar pages, translating SEO performance into inbound pipeline growth and measurable marketing impact.



This is a hands-on, senior-level growth role for a digital marketer who can turn technical expertise into demand generation outcomes, lead cross-functional collaboration, and scale Tipalti's organic footprint as a core revenue driver.

Responsibilities

Lead global SEO initiatives

-- from crawl health, site architecture, schema markup, hreflang, redirects, and page speed optimization -- in close collaboration with web development and partner agency teams.

Own the SEO strategy for Tipalti's core product and pillar pages

(e.g., AP Automation, Mass Pay, ERP Integrations, Procurement) across multiple geos, including localization and content optimization initiatives.

Advance Tipalti's AEO and GEO strategy

to ensure visibility across AI Overviews, ChatGPT, Perplexity, and other generative search experiences -- connecting structured data, content, and authority-building for next-gen discoverability.

Support and manage global SEO budgets

-- overseeing agency partnerships, tooling, and content investments while tracking ROI and efficiency against lead and pipeline goals.

Manage a blended team

of internal and external SEO contributors -- including contractors, full-time team members, and agency partners -- ensuring alignment, accountability, and output quality across all initiatives.

Collaborate with Paid Search leadership

to bridge high-intent keyword strategies and unify organic + paid search performance for pipeline efficiency.

Build and operationalize an off-page SEO program

(digital PR, backlink acquisition, industry citations, Wikipedia, Reddit, and high-DA finance/ERP media).

Partner with web ops, product marketing, and CRO

to test and scale SEO-driven on-page enhancements (FAQs, structured modules, internal linking, and CTAs) that improve conversion and engagement.

Translate analytics into action

by defining KPIs, measuring organic pipeline contribution, share of voice, SERP feature performance, and AI Overview wins -- and using insights to continuously refine strategy.

Create detailed project briefs

for developers, designers, and content partners to implement technical and on-page changes efficiently.

Serve as Tipalti's go-to SEO expert

for AP automation and mass payments positioning, collaborating with Product Marketing on GTM and demand generation alignment.

Key Skills

7-10 years of proven search marketing experience

, with technical SEO expertise, data-driven decision-making, and

direct people management experience

leading internal team members, contractors, and agency partners. 2-3 years of experience scaling

B2B SaaS or FinTech

brands through inbound and organic growth initiatives. Demonstrated leadership in managing internal teams or agencies, with strong communication, stakeholder alignment, and presentation skills.

Strong analytical foundation

-- expert in interpreting data (GA4, Looker Studio, Search Console, etc.) and turning insights into action. Deep understanding of

structured data, web architecture, and international SEO

(hreflang, multilingual optimization). Proven experience

managing budgets and optimizing ROI

across SEO investments and partner relationships. Advanced proficiency with tools: Ahrefs, SEMrush, Screaming Frog, DeepCrawl, and complementary analytics/reporting platforms. Proven success in

authority-building and digital PR

, including backlinks, high-DA media placement, and community-driven visibility (Reddit, Wikipedia, etc.). Expertise in

SERP analysis, intent mapping, and AEO/GEO strategies

to drive visibility in evolving AI and generative search environments. Collaborative operator who can influence cross-functional teams (Web, CRO, Content, Paid Media) to drive holistic inbound performance. Passion for staying ahead of algorithm changes and emerging AI search trends -- and translating those insights into organizational learning and growth.

Why join Tipalti?

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.



At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti o?ers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.



Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

Our benefits package includes:

Hybrid working model that requires you to be in the downtown Toronto office on Monday, Tuesday, and Thursday Competitive salary and stock options Matching RRSP Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD 15 days of PTO Free lunch on office days Fresh fruit, snacks & drinks in office Phone/internet allowance Regular company-wide social events Multiple ERG groups celebrating our diversity and creating an inclusive culture

#LI-Hybrid

Our Mission

Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.



Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it" - a mission to which we are constantly committed.

Accommodations

Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.



As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out to hr@tipalti.com for assistance.

Privacy

We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice below: