Job Description

Coast2coast First Aid & Aquatics Inc. is an award winning and a leader in Safety, First Aid and CPR training, servicing nearly 50,000 people and over 2000+ companies every year,, in 23 cities across the country. We are looking for a

highly experienced SEO Specialist

who can drive

organic growth, increase search rankings, and enhance our digital presence

to generate more student registrations.

If you have a

minimum of 5 years of experience

in SEO, a

deep understanding of ranking algorithms

, and

proven success

in optimizing websites for

lead generation and conversions

, we want to hear from you!

We already have great rankings across many cities and many keywords, which is thanks to our

successful in-house SEO Strategy

. Now, we need

someone to help take us to the absolute number 1 across the board

--a strategic thinker who can

add new elements

to our marketing strategy beyond what we're already excelling at.

If you have

a proven track record of delivering successful campaigns for past employers or clients

, and the ability to bring something

new, creative, and impactful

to the table, we want to hear from you!

Role Overview

As an

SEO Specialist

, you will be responsible for developing and executing a

comprehensive SEO strategy

to improve organic traffic, boost keyword rankings, and enhance our website's performance. You will work closely with our

marketing team, content creators, and web developers

to ensure SEO best practices are implemented across all digital channels.

Key Responsibilities

?

Get Backlinks

of high-quality, from high authority sites. It's extremely important for our company to continue finding high quality backlinks to help increate the authority of our website.

?

Develop and implement SEO strategies

to improve organic search visibility and increase leads.

?

Conduct keyword research

to identify high-impact search terms and optimize website content accordingly.
?

Optimize on-page SEO

, including metadata, internal linking, and content structuring.
?

Oversee technical SEO

, ensuring site speed, mobile-friendliness, and structured data compliance.
?

Manage backlink strategies

, including link-building outreach, competitor analysis, and partnerships.
?

Track, analyze, and report SEO performance

using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.
?

Collaborate with content creators

to develop SEO-optimized blog posts, landing pages, and course descriptions.
?

Stay up-to-date with Google algorithm updates

and adjust strategies accordingly.
?

Conduct competitor analysis

to identify gaps and opportunities for improvement.
?

Work on local SEO strategies

to increase visibility in specific geographic areas (Google My Business, local citations).

What We're Looking For

5+ years of SEO experience

with a proven track record of

increasing rankings and organic traffic

.

Ability & experience getting backlinks

, guest posts, writing and optimizing blogs

Knowledge of Google's search algorithms

and best SEO practices. Expertise in

technical SEO

, including site audits, schema markup, and Core Web Vitals. Hands-on experience with

SEO tools

(Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console). Proficiency with

WordPress

Some web development experience, including familiarity with

web technologies

and

development tools

. Strong understanding of

on-page, off-page, and local SEO

. Ability to conduct

SEO audits and provide actionable recommendations

. Experience in

link-building and outreach strategies

. Proficiency in

Google Analytics

and data analysis to track SEO performance. Strong

problem-solving and analytical skills

with the ability to interpret large data sets. Experience in

service-based industries, education, or e-commerce SEO

is a plus.

Why Join Coast2coast?

? Competitive salary + performance-based bonuses.
?

Opportunity to lead and shape SEO strategy

for a fast-growing company.
? Work with an experienced

in-house marketing team

that values innovation and results.
? Hybrid work model with flexibility.
? Career growth opportunities as we expand into the U.S. market.

Job Type: Full-time

Pay: $52,000.00-$70,000.00 per year

Benefits:

Casual dress Dental care Extended health care On-site parking Paid time off Vision care
Work Location: Hybrid remote in Thornhill, ON