Job Description

Company Description
SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views. Approximately 80% of its audience is between the ages of 18 to 40. It is privately held and has achieved high double digit annual growth and profitability since its inception.


Reporting to the Senior PPC Manager, the Senior PPC Specialist is responsible for supporting and improving upon the paid social, video and display campaigns at SSENSE. They will be strategically and operationally responsible for their own set of countries, solidify the existing PPC competitive edge, drive innovative initiatives and encourage operational excellence in their channels through best practices mining, documentation, continuous experiments and monitoring. The ideal candidate is highly analytical, possesses strong project management and networking skills, is comfortable with online marketing measurement practices and creative problem solving in an advanced PPC landscape. Responsibilities PPC campaign management (35%)

• Expand existing innovative practices throughout all touchpoints of the PPC channels for maximum growth and performance
• Devise and manage the implementation of PPC campaign strategies under their specific set of countries
• Manage campaign optimization from an analytical standpoint to meet revenue, budget, ROAS (return on ad spend) and customer acquisition objectives
• Champion and manage projects with internal as well as external teams to grow the PPC channel, deepen competitive edge and increase PPC contribution in the company’s high impact projects

• Identify and implement continuous and innovative improvement opportunities to maximize sales and return on ad spend (optimization of campaign structure, bid strategies, ad text, creative assets, ad schedule, attribution, targeting, etc.)
• Partner with Advertising platforms representatives on identifying and implementing improvements to existing accounts
• Prepare pre-set and ad hoc analyses, and report insights and action recommendations for management
• Document weekly/daily changes for intra and cross-team visibility, assess impact on an ongoing basis and improve existing monitoring structure

• Run continuous A/B testing and measure performance of various PPC and cross-team audience-based experiments
• Work with other channels managers on optimizing overall performance

• Collaborate with Marketing and other channels managers to identify and implement high impact awareness opportunities
• Partner with Data Science team to measure long term impact and establish repeatability

• 
  Bachelor’s degree in Engineering, Computer Science, Marketing, or a related field
• A minimum of 5 years relevant experience working with either SEM, analysis, coding and Web management, preferably in an e-commerce environment
• Knowledge of paid search/ shopping/display/social and Google Analytics, an asset
• Advanced knowledge of Microsoft Office Suite
• Excellent written and verbal communication skills in English (French is an asset)
• Interest in fashion, an asset

• Highly motivated and organized
• Highly analytical and detail oriented
• Creative thinker with excellent problem solving abilities
• Proven ability to consistently perform independently and as part of a team
• Ability to thrive in a fast-paced, performance-driven environment