Job Description

Company: Peninsula Employment Services Limited

Job Title: PPC/Pay-Per-Click Specialist

Department: Marketing

Location: Toronto, Ontario (Hybrid)

Salary: $60,000.00 - $65,000.00 per annum CAD

About Us

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula BrAIbox AI. We are providers to small and medium-sized businesses located throughout: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador ; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500+ people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

The Role of PPC Specialist

The PPC/Pay-Per-Click Specialist is responsible for creating and managing a variety of PPC campaigns across a range of Digital Channels such as: Google and Microsoft. They will also be responsible for compiling daily reports with PPC campaigns' performance to Senior Management.

Day-to-Day Duties and Responsibilities

Own the strategic planning and everyday management of multiple high budget PPC accounts across Google and Microsoft

Ongoing testing, optimization and tracking for lead generation to meet business KPIs

Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern

Producing and presenting reports on PPC activity to internal stakeholders

Design Landing pages depending upon the Target Persona

Monitor Competitor performance by using Google auction insights and SEMRush

Working effectively with the other members of the PPC and digital team to maintain efficient running of all accounts

Education/Experience

Minimum of 2 years' experience of managing competitive PPC campaigns and able to display experience of managing large budgets

Experience in updating landing pages using WordPress is an asset

Experience of CRO with knowledge of creating and implementing multivariate test

Proven B2B PPC experience with lead generation tactics

Experience with Facebook and LinkedIn paid advertising is an asset

Experience of programmatic advertising and Native advertisements

Strong Proficiency in MS Excel, PowerPoint, and Word

Strong knowledge of Google Analytics with a passion for data analysis and data driven decision making

Knowledge of multiple biddable media platforms including display advertising, Google and Bing shopping ads, social media and remarketing

Knowledge on how to conduct a Long tail keyword research

Knowledge of salesforce is an asset

Google AdWords or Analytics Certification is a plus but not required

What you Bring to the Team

The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team

Thrives in a supportive and friendly working environment and with a desire to share new innovative ideas and skills

Drive to meet and exceed targets and timescales

Self-motivated with a strong work ethic that can work with limited supervision and guidance

Strong attention to details

Demonstrates a highly committed attitude and hard-working individual

Worked within a team and help to develop junior members with the sharing of skills

Ability to develop a long term strategy with hands-on ability to get things done

Why Work for Peninsula?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location (Right near Union Station)
• Vacation Days increase after 2 and 5 years' service
• Ask about our Peninsula Days, and more!

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.