Job Description

International PPC Specialist

Maison Battat Inc. - Montreal QC

At Battat, we\'re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years!

Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.

We are currently looking for a tech-savvy International PPC specialist with superior analytical skills and a passion for digital performance.

Reporting to the director of International marketing, you are responsible for developing full-cycle international PPC strategies and report on performance to ensure the growth of our brands.

Responsibilities:

• Implement PPC strategies to grow brand awareness, conversions and leads through marketing performance, search engine and conversion optimization for a portfolio of brands
• Perform market research, competitor analysis and audience segmentation
• Execute data driven paid marketing strategy through creation of Google Search, Display, YouTube, Facebook marketing campaigns and their optimization
• Utilize Google Analytics, Google Tag Manager and Search console to analyze campaign performance
• Create campaign performance reports, monthly spend reporting and ad hoc reports as needed
• Explore new marketing channels as required
• Manage relationships with internal teams and external marketing/media partners

Skills, Competencies & Requirements:

• Bachelor\'s degree in marketing (MBA is an asset)
• Excellent knowledge of digital marketing concepts, terminology and experience working with transactional and non-transactional websites
• Excellent Excel and analytical skills needed
• Knowledge of SEM, SEO and web products
• Knowledge of Google, Facebook and YouTube advertising platforms (Google and Facebook certifications are a strong asset)
• Excellent knowledge of English to deal with media partners
• Autonomy, attention to detail and team spirit
• Ability to adapt to a constantly changing and dynamic environment

Experience:

• 3+ years experience in display and social media paid advertising
• B2C marketing experience (an asset)
• Experience using Facebook Ads, Google Ads and similar third-party campaign management tools
• Experience working in global marketing environments (an asset)
• Experience working in ecommerce (an asset)
• Experience with WordPress and Shopify content management systems (an asset)
• Analytics experience in performance-based marketing is highly preferred
• Experience with Data reporting and visualization using tools

Curious? Visit Battatco.com and explore our brands!

We offer a competitive salary based on experience, a generous group benefits package, and continued education.

We thank all applicants for their interest, however only selected candidates will be contacted.

Maison Battat Inc.

Battat is a privately owned international business located in Montreal that has been in North America for over 45 years. We are in the business of designing and manufacturing high quality educational and innovative toys and have experienced...

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