Job Description

Medavie is a national health solutions partner that integrates benefits management, health management and health care delivery. Together, with our team of more than 7,700 professionals, we are committed to improving the wellbeing of Canadians.

As a not-for-profit organization, Medavie oversees Medavie Blue Cross, a premier all-in-one benefits carrier and public health program administrator, and Medavie Health Services, a national primary health care solutions organization and the largest contracted provider of emergency management services in Canada.

We are one of Canada\'s Most Admired Corporate Cultures, one of Canada\xe2\x80\x99s Top 100 Employers and an Imagine Canada Caring Company.

We don\xe2\x80\x99t have shareholders. Instead, we proudly invest in communities to help address some of Canada\xe2\x80\x99s most pressing health care challenges.

Job Title: Senior Marketing Advisor - Communications
Department: Marketing
Competition: 86017
Internal/External: Internal/External
Employment Type: Full Time, Permanent
Location: Nova Scotia, New Brunswick, PEI, Newfoundland, Ontario, Quebec -Remote available
Salary: Competitive Compensation
Reports To: Director

We\xe2\x80\x99re looking to add a talented marketing professional to our dynamic team. Are you a self-starter with a passion for marketing communications? Can you juggle multiple projects with ease? Are you inherently curious, constantly learning and actively using data to drive decisions? Can you innovate, think big, inspire, influence others, sell your ideas, and bring your plans to life? If so, we want to hear from you!

The Opportunity:

We are seeking a talented and experienced Senior Marketing Advisor, Communications to join our dynamic team. You will play a critical role in driving the development and execution of key marketing communication strategies to engage, inform, and motivate our Group Insurance Business stakeholders. Your expertise in crafting effective communication plans, engaging target audiences, and collaborating with cross-functional teams will be instrumental in achieving our marketing goals and strengthening our brand.

Key Responsibilities:

• Develop and implement strategic communication plans that align with our organizational objectives and enhance our brand reputation and build awareness of our unique value proposition.
• Create and execute comprehensive communication strategies and tactics to effectively deliver key messages to both internal and external stakeholders. Lead the development and execution of marketing communications strategies to promote our brand, products, and services.
• Collaborate with cross-functional teams, including Business Development, Product, Brand, Operations, Client Services, and Corporate Communications to define key messages, target audience segments, and communication channels.
• Work closely with internal stakeholders and communications team colleagues to develop timely and effective response plans for urgent and crisis communication situations.
• Oversee the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice through all communication channels.
• Collaborate with Marketing colleagues and cross-functional teams to ensure consistent messaging and alignment across all Marketing materials, communications, client facing documents, and presentations.
• Research, analyze, and monitor industry trends and competitors to inform communications and messaging strategies, and identify market opportunities.
• Stay up to date with emerging communication trends, tools, and technologies, and recommend innovative approaches to enhance communication effectiveness, utilizing best practices in marketing communications.
• Track, analyze, and report on the performance of marketing communications, leveraging data-driven insights to strengthen our messaging and optimize future efforts.

Qualifications

• Education: Post-secondary education in business, marketing or communication discipline or sufficient marketing and communications development knowledge and experience.
• Work Experience: Minimum 5 years of previous experience in developing and executing B2B marketing communications, within a corporate environment or through work with corporate clients. Insurance industry experience considered an asset.
• Computer Skills: Proficiency in Microsoft Office Suite of Products.
• Language Skills: Fluency in English, Bilingualism (French and English) is considered an asset

Skills & Experience

• Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for various audiences.
• Strong storytelling and presentation development skills, effectively communicating complex ideas and messages to diverse stakeholders.
• Experience in crisis communications and managing sensitive issues, demonstrating the ability to handle high-pressure situations with professionalism and composure.
• Exceptional interpersonal and collaboration skills, establishing rapport and credibility with colleagues and cross-functional teams.
• Strategic thinking and analytical skills, gathering and interpreting insights to inform communication strategies.
• Creativity and innovation skills, objectively assessing the status quo and developing new approaches to achieve communication objectives.
• Customer orientation - understanding customer needs and incorporating that perspective into all activities.

At Medavie Blue Cross, you will have the opportunity to shape our organization\'s communication efforts, impact our reputation, and build strong relationships with stakeholders. If you are a strategic thinker, skilled communications expert, and thrive in a fast-paced environment, we invite you to join our team. Apply now and be part of our dynamic organization, contributing to our continued success.

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We are an Equal Opportunity Employer.

Medavie strives to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity, equity and inclusion (DEI) where we live our values every day in the way we treat each other, our members and the communities we serve. Accessibility is a top priority.

For applicants with disabilities, we provide accommodations throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Medavie Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. All personal information is collected under the authority of the Municipal Freedom of Information and Protection of Privacy Act.

We would like to thank all candidates for expressing interest. Please note only those selected for interviews will be contacted.

Medavie Blue Cross