Job Description

Requisition ID: 170391

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Enterprise Growth Marketing, Media is responsible for contributing to the Digital Marketing team\'s success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to tactical execution to drive exceptional business results. This role includes people management.

Accountabilities

• Develop a deep understanding of our various lines of businesses and target audiences and lead the creation and execution of innovative and integrated POE (Paid / Owned / Earned) digital strategy and oversee execution of some of our most important work.
• Develop strategic KPI-driven amplification and paid media strategies, working with teams to execute, track and report and work with the teams to execute with excellence
• Drive an integrated execution with our key partners within journey management, marketing planning and performance management.
• Ensure alignment between content and media strategy with a focus on creating cohesive digital brand plans
• Develop and implement cross-channel (Instagram, TikTok, Pinterest, YouTube, e-comm and brand sites) digital marketing strategies that map back to program KPIs and business goals
• Lead and participate in the strategic full funnel marketing planning and implementation.
• Understand digital platform technologies and ad formats required to set up and track performance across Meta, Pinterest, TikTok, Google
• Lead budget, forecasting and account profitability with a focus on business growth in partnership with performance management.
• Act as a brand steward and maintain expert understanding of industry and digital marketing best practices
• Lead brainstorming / ideation sessions that result in actionable outcomes
• As a leader who is passionate about building great teams and fostering a best place to work atmosphere, you will coach, develop and mentor junior team members providing feedback and support on an ongoing basis
• Facilitate social and digital training and be the \xe2\x80\x9cgo to\xe2\x80\x9d resource for the entire marketing organization.

Skills and Experience

• Strong understanding of paid and owned digital media
• Extensive experience and proficiency in developing paid, owned and earned strategies
• You have experience working with big brands, proven client leadership and can simplify complexity, navigate ambiguity, and plan large budgets that support multiple business units and objectives
• You\'re a digital expert and understand the relationship between content and media in creating digital experiences, and the role of paid vs. organic strategies
• Strong social-first copywriting; Proficiency in working across digital platforms and formats (Meta, TikTok, Pinterest, YouTube) with experience developing success measurement frameworks
• Skilled at analyzing data, deriving insights and building recommendations informed by data
• You are a leader. You understand the difference between managing and leading and love to empower people to grow and succeed
• You aren\'t afraid to get into the weeds with your team. You take a hands-on approach to leadership and have a desire to get involved in the day-to-day operations of your accounts
• Ability to foster strong relationships with internal teams and external agencies.
• You have experience working in a complex Integrated team environment and understand the opportunities and challenges that can come along with that
• Creative Thinker. You love to brainstorm and help to develop made-for-digital creative that drives performance based on client objectives. You\'ll do this in partnership with our brand team, creative agency rethink and production teams at Lighthouse.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Scotiabank