Job Description

Senior Manager - Brand Experience & Marketing (12 Month Contract)

GAME ON - OLG needs you

We've said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. In our fiscal 2019-20 year alone, OLG delivered over $2.3 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Senior Manager - Brand Experience & Marketing to lead the strategic development of large-scale enterprise-wide brand initiatives of similar complexity. As required, may act as a primary contact for specific channel / product. Accountable to identify, evaluate, recommend, and implement marketing brand strategies and programs that maximize play consideration, drive player activation/conversation and achieve OLG's performance growth objectives (including revenue attribution back to LoB and Products).

YOUR ROLE IN THE GAME

Reporting to the Director Enterprise Brand Experience & Marketing, you will be empowered to:

Be accountable for brand strategy and execution of high impact and highly visible enterprise-wide OLG brand marketing programs.

Help inform brand positioning and growth strategies for OLG Masterbrand (and product-brands where required) in the marketplace to differentiate versus competitors

Develop programming that drives OLG brand experience, differentiation and equity-building marketing strategies to amplify digital acquisition efforts and drive sustainable business growth.

Focus on enterprise marketing partnerships and sponsorships strategies for OLG Masterbrand in partnership with Commercial Marketing Partnerships Team. Specific focus on Sports properties and OLG Masterbrand programming against them.

Help inform brand and program KPIs to ensure the evaluation of brand performance to identify areas of improvement that can be addressed

Lead cross-functional team resources for all assigned brand initiatives, driving team cohesion, agility, and performance - efficiently and effectively optimized with a spirit of continuous improvement.

Guide research teams to develop the right research programs to evaluate brand and marketing effectiveness and prepare actionable recommendations for improvement based on research insight.

Support Director with brand transformation in lock step with the digital transformation, driving consistent brand experience across transactional platforms, integrated branded content & media to increase traffic, brand engagement, and customer experience.

Act as SME and work collaboratively across the enterprise within the hub-and-spoke model to drive a cohesive brand and marketing strategy for the enterprise.

Collaborate with LoB's to ensure that brand guidelines, brand vision and value proposition is consistent across the product and service ecosystem.

Collaborate with cross functional teams to ensure that all project milestones are met, timely status updates are provided to internal and external stakeholders and corrective action is taken for all identified risks and issues.

WHAT YOU NEED TO PLAY

Work Experience: 5-7 years of experience in consumer marketing - product and/or brand marketing; marketing plan development, execution, and post-analysis; testing, and evaluating. Experience in sponsorship/partnership (sports experience preferred) programming strategy and execution at brand or product level.

Education: Bachelor's degree in marketing/business management. MBA is preferred.

Critical Skills: Positive attitude. Expert collaborator and ability to work in a complex, cross-functional team environments.. Proven communication skills. Presentation skills. Strong analytical skills. Acumen for innovative thinking. Strong relationship management skills. Creativity. Business acumen.

Negotiation and Influence: Ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships.

Strategic Thinker: Strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions.

Collaboration & Fun: Inclusive and collaborative work style while creating fun and excitement in our work.

Integrity and Trust: Do what's right and operate with transparency and openness.

CROSS FUNCTIONAL RELATIONSHIPS

Internal: Forge strong, constructive, and collaborative partnerships with all lines-of-business and other marketing functions across the enterprise (Sports, Casino, Lottery, Community Sponsorships, PlaySmart) and external operators (LBG, HR, cGaming) as required to drive integrated marketing strategies and initiatives to maximum ROI. Work with and actively consult internal stakeholders and other functions including Strategy, Legal, Compliance, PR, GR to ensure plans and initiatives align and support enterprise strategies within are within acceptable risk-tolerances

External: Work with external agencies and vendors including Strategy, Media, Advertising, Promotional, Technology, and Research, to drive strategy to execution and to solicit expert advice and consultation. Build strong relationships with affiliated external brand partners (e.g., MLSE, MLB, NBA, NFL, NHL) to ensure delivery against obligations and to promote win-win marketing partnerships

PERKS OF JOINING OUR TEAM

Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

Flexible Work Environment: to help balance both work and life

You Matter: family friendly work practices and hybrid work

Freedom to Innovate: supports new and better ways to be successful

Be your Authentic Self: environment that values diversity as a source of strength

Learning Galore: 24-7 access to robust online learning programs

Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG - GAME ON!

OLG's purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario. OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG's net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by November 2, 2022.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.