Job Description

The Role: Senior Manager, Brand and Marketing

Application Deadline: September 11, 2023
Functional Area: Marketing and Communications
Full Time Permanent
Start Date: October 2023
Salary: $79,000 - $90,000

We are seeking a passionate and strategic Senior Manager, Brand and Partnerships to play a pivotal role in realizing Luminato\xe2\x80\x99s evolving brand vision. In this role, you will develop and execute a comprehensive brand strategy to elevate our festival\'s brand presence year-round and lead annual go-to-market campaigns. This role requires a creative and strategic thinker who will translate insights from the audience experience team to build awareness of the festival and grow our audiences locally, nationally and internationally. This role is also responsible for forging and stewarding strong media partnerships in service of this portfolio.

What You\xe2\x80\x99ll Do:

Brand Strategy: Develop and implement a brand strategy that establishes a strong, unique and memorable brand that aligns with the organization\xe2\x80\x99s long term strategy

Brand Guidelines: Lead the creation of comprehensive brand guidelines, and act as a guardian to ensure consistent and compelling executions of brand messaging and imagery

Marketing and Communications Strategy: Develop and lead the annual omnichannel marketing and communications campaign in collaboration with internal teams and vendors/agencies, including:

PR and media relations

Communications and key messaging

Advertising

Signage

Collateral (festival guides, postcards, brochures, etc.)

Annual report and other reports

Partnerships: Identify, cultivate, and manage strategic partnerships with other brands, media, and tourism organizations and consortiums that increase awareness, strength the brand, and extend its reach

Leadership and collaboration: Lead team members, cross-functional teams, and contractors and agencies in the development and implementation of marketing and communications strategy

Innovation and Trends: Monitor marketing best practices used by international festivals, within the arts and culture field at large, and from unrelated sectors. Bring these ideas to Luminato and explore their application with the team.

Requirements:

The Candidate:

We understand that not everyone has had the opportunity to cultivate all of the skills and experience required to fulfill the responsibilities of this role. We encourage candidates to apply who see themselves as having a solid base skill set for the position and interested in learning the rest.

What You Must Have:

Proven track record of 8+ years in progressively senior branding, marketing, communications or related roles, preferably in the charitable sector

Exceptional leadership and team management skills with proven experience in effectively leading and mentoring collaborative, cross-functional teams

Experience developing and implementing successful brand strategies that drive brand growth and recognition

Experience developing and implementing successful omnichannel marketing and advertising campaigns to meet organizational and marketing KPIs

Proficiency in utilizing analytics tools to measure and optimize marketing initiatives

Adept in developing strong pitches and compelling cases for support

Experience demonstrating impact through various reporting methods

Exceptional written and verbal communication skills, with experience writing and editing copy in a professional setting

Strong design acumen with comfort directing and guiding the design of creative assets

Experience in ideating and negotiating strategic brand and media partnerships

It Would Be Nice If You Had:

Experience working in the arts and culture sector and/or live events

Experience using Microsoft Office programs, including Sharepoint, Teams and OneDrive

Knowledge of the local, national, and international arts community

Bachelor\'s degree in Marketing, Communications, Digital Media, or a related field

Additional Info:

Why Luminato?

Commitment to your development and growth. Regular internal trainings in topics such as anti-racism, disability awareness, leadership as well as self-led professional development opportunity support.

Great culture. we strive to create a supportive and understanding environment here at Luminato. Our work environment is relaxed and our hours are flexible, outside of an expectation to be online/ available between the hours of 10am and 3pm.

Work-life Balance. Many employee-led social and wellness initiatives that all staff are encouraged to participate in.

Incredible Team. We have a dynamic, resourceful, talented and collaborative team here at Luminato. We are a small but mighty team who are constantly finding new ways of working together and supporting one another to achieve our organizational and personal goals.

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