Job Description

We\xe2\x80\x99re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what\xe2\x80\x99s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit



What You\xe2\x80\x99ll Be Doing

The Senior Manager, Commercial Banking Marketing, will be responsible to build, manage and implement key aspects of the Commercial Banking client experience, with a focus on PR, marketing programs, sales tools, employee development programs, communication, and business development activities. This includes the development and implementation of initiatives to support marketing, business growth and talent development across Commercial Banking (CB).

The role will be responsible for engaging with senior leaders, leading PR & marketing strategies for Commercial Banking, developing social media content and assisting with distribution of communications from our Commercial Banking teams. Your role is to act as a bridge to clearly communicate complex solutions and portray Commercial Banking effectively to internal and external audiences and to help engage existing and prospective Commercial Banking clients through marketing efforts. The role will also include some participation on broader Commercial Bank or Bank initiatives that impact CB teams.

How You\xe2\x80\x99ll Succeed

• Business Acumen \xe2\x80\x93 Provide input, analysis and perspective to business leaders on the development and implementation of initiatives for Commercial Banking that enhance the frontline\xe2\x80\x99s ability to deliver against financial and non-financial targets. These initiatives support improving the client and employee experience, new client acquisition, growth and retention of existing clients and driving overall revenue growth. Act as an advocate for Commercial Banking employees and clients, providing a segment voice on broader CIBC projects that support their success and ensure a positive experience.
• Marketing Experience \xe2\x80\x93 Build PR & marketing strategies, lead execution and measure the effectiveness of marketing programs for Commercial Banking. Work cross-functionally with Canadian and US teams to secure buy-in, optimization and growth of CIBC Commercial Banking\xe2\x80\x99s KPIs by leveraging your experience developing and implementing B2B marketing tactics. Introduce and support new technologies and communication channels.
• Operational Support \xe2\x80\x93 Strong project management skills are required to develop and implement short and long term plans/strategies, budgets, activation plans, schedules, budgets, communications and tactical plans, as required. Ensure business objectives can be converted into improved client experience and business results. When appropriate, ensure that all aspects of People Change Management are considered. Ensure all programs/initiatives aspire to achieve the ideal employee and client experience.
• Relationship Building \xe2\x80\x93 Build effective relationships with internal and external stakeholders to ensure alignment. In collaboration with business partners, take responsibility to develop and implement a PR, Marketing and Social Media strategy to raise CIBC\xe2\x80\x99s profile in the business community and support growth and retention activities.

Who You Are

• You are an agile thinker able to take on new and unique tasks while and identifying opportunities to apply existing knowledge and make connections.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because it\'s the right thing to do.
• You are an experienced project manager and you are comfortable researching and working with emerging technology, business casing and advocating for process improvements. You have a solid marketing background and are also plugged in to digital marketing and social media trends. You have experience building and implementing marketing and social media strategies.
• You have developed knowledge of Commercial Banking with a Financial Institution and also had exposure to B2B marketing, the start-up economy, corporate finance and merchant banking.
• You\xe2\x80\x99re an organized person. You are able to manage several small to medium sized projects concurrently involving complex changes to technical or business environment. You work well under pressure, with tight deadlines, and sometimes competing objectives.
• It\xe2\x80\x99s an asset if you\xe2\x80\x99re fluent in French.
• Values matter to you. You bring your real self to work and you live our values \xe2\x80\x93 trust, teamwork and accountability.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location 18 York Street, 10th floor

Employment Type Regular

Weekly Hours 37.5

Skills

Brand Marketing, Client Acquisitions, Customer Experience (CX), French Language, Marketing, PR Agency Management, Project Management, Public Relations (PR)

CIBC