Job Description

Title: Senior Manager - Digital Content

Employee Working Location: Remote/Virtual (Canada)

Employment status: Permanent Full Time

Salary band: $83,000 \xe2\x80\x93 $90,000 / year

The Canadian Red Cross (CRC) \xe2\x80\x93 one of the most inspirational not-for-profit organizations on this planet and an awardee on the Forbes list of Canada\xe2\x80\x99s Best Employers 2022 - is seeking a Senior Manager - Digital Content to join our team.

We are guided by our Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.

Starting with the hiring process, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment where everyone can reach their full potential. We encourage all qualified persons who share our values and want to contribute to fostering an inclusive and diverse workplace to apply.

The incumbent will work creating strategies and generating content for specific audiences, including the Francophone community in Quebec and across Canada in collaboration with the Director, Digital Communications. You will liaise with our marketing teams to enhance fundraising opportunities and corporate partnerships, and develop engaging content for all channels in support of organizational goals and objectives.

In this role, you will:

• Work on editorial and content strategy planning for the web
• Manage a team of content editors to ensure regular and timely updates to communications-led pages on redcross.ca/croixrouge.ca
• Act as an essential connection for French-language content creation and digital campaign management
• Liaise with marketing team for website content strategy and updates (home page, new sections, etc.)
• Support marketing content requests
• Provide the Senior Manager, Social Media with analytics and insights
• Analyze campaign results and provide recommendations to inform decision-making for future campaigns
• Support creation of content for all digital channels (including but not limited to blog posts and social media content)
• Support third-party app development and content
• Understand current web trends and best practices specific to the work of Canadian Red Cross
• Build relationships with cross-functional teams in order to understand their needs and goals, and ensure that the audience perspective is being considered
• Contribute to regular reporting (monthly, quarterly, and as required during emergencies)
• Maintain an understanding of trends, feedback and metrics of similar organizations
• Provide on-call assistance during weekends, emergencies and appeals

What we are looking for:

• Bachelor degree or associates degree in marketing, communications, or has work experience or training in PR, online marketing or similar field
• Requires a minimum of six to ten years of experience in communications and client relations in the area(s) of Public Relations/Communications or Marketing/Advertising
• Bilingualism French/English is a requirement
• Experience managing content creators and editors
• Strong experience in managing web content projects
• Demonstrated active involvement in social networking (blogs, communities)
• Strong analytical and organizational skills
• Experience sourcing and managing content development and publishing
• Excellent verbal and written communication skills, interpersonal and relationship building skills

Working conditions:

• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our

for more information. * If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

• At this time, the CRC has temporarily suspended our Covid-19 vaccination policy and does not require but continues to strongly encourage full vaccination of all our personnel.

Qualified applicants are encouraged to apply as soon as possible - those who apply after the selection process has started may be held for a second review if needed OR reviewed for alternative roles. We appreciate the time and effort it takes to apply and thank you in advance.

If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.

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Canadian Red Cross