Job Description

Location: Toronto

Division: Marketing

IGM Financial Inc. is one of Canada\'s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management, Mackenzie Investments and Investment Planning Counsel.

Under IGM Financial\'s unique business model based on leading brands and multi-channel distribution strategy, we\'re IG Wealth Management. For over 90 years of business we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada\'s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.

You will join a team that that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada - including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG Wealth Management is seeking a Senior Associate Email Marketing to be a dedicated resource to growing portfolio of digital-first financial advisors. This role requires a highly collaborative individual, with a strong entrepreneurial spirit and self-starter mindset. If you are looking for an opportunity to contribute your years of e-mail marketing experience and fine-tuned subject matter expertise to create new workflows, test cases and make a significant impact - then this role is for you!

Day to day functions include project management, campaign deployment, build test cases and optimization, define target audience and journey building. You must be effective working under pressure and capable of handling multiple projects at once, comfortable working with working with cross functioning teams, vendors, and management at all levels will lead to success in this position.

Role Accountabilities

Develop a deep understanding of the objectives and priorities of the business line you support regularly consulting on how email marketing can deliver on their business objectives.

Be the point person to manage email projects including, developing the brief and coordinating all aspects of the project from data requirements, copy, creative and necessary approvals.

Support your line of business with weekly status updates on campaign performance, timelines, budget, and resource management.

Suggest on ways to maintain strong list management.

Maintain a deployment calendar and inform the business on the possible dates of deployment.

Monitor and maintain dashboard of corporate channel email performance.

Work with cross functional teams to develop coordinated, marketing automation email journeys

Perform routine data analysis on active campaigns and ensure leads are flowing to sales efficiently and the programs are being tracked appropriately.

Analyze, monitor and report on KPIs related to marketing automation journeys and email campaign performance.

Ensure compliance with GDPR, CAN-SPAM, CASL and other regulations and industry best practices on every deliverable

Build and maintain multiple email lists, segments, and campaigns within Marketing Cloud

Increase email subscribers

Required Experience

Bachelor\'s degree in marketing, marketing analytics or related area preferred

3-5 years\' experience with marketing technology and email marketing

1-3 years\' experience with Salesforce Marketing Cloud

3-5 years in email development, personalization, journey, and query development

Experience with Salesforce Marketing Cloud, specifically Campaigns and Reports

Experience with usability testing, A/B/N and multivariate testing

Marketing Cloud Email Specialist and Marketing Cloud Consultant certifications desired

Experience configuring Email Studio (Content Builder) and additional Marketing Cloud functionality (Audience Builder, Advertising Studio, Audience Studio)

Strong understanding of data, data architecture and data analysis

Experience in data mining and data segmentation

Analytical skills and attention to detail for monitoring and reporting, including experience outside of Salesforce Marketing Cloud

Strong understanding of SQL queries, HTML, CSS, AMPscript and JavaScript skills

Excellent written and verbal communication skills

Experience working within Financial Services is an asset

Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers

We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.

IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Please apply by January 31, 2024.

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IG Wealth Management