Job Description

Hi, I\xe2\x80\x99m from JENNY BIRD. I\xe2\x80\x99m the VP of Brand Marketing & eCommerce and we\xe2\x80\x99re looking
for a Senior Director, Brand Marketing to join the team. I have been with the company for four
and a half years and although we have managed to accomplish so much in that time it feels like
we\xe2\x80\x99re just getting started! It is amazing to look back at the way the company has evolved,
pivoted and scaled since its inception. We have an incredible team that are supportive of one
another and I think that\xe2\x80\x99s what sets us apart from a lot of other places to work.

In this role, you will blend strategic thinking with being a day-to-day brand champion. You will
lead the go-to-market calendar, ensuring there is a cohesive and thoughtful approach to each
campaign and brand initiative. You\xe2\x80\x99ll work closely with the Creative Services team in
conceptualizing each product and promotional campaign to ensure they are on brand as well as
innovative and fresh. You\xe2\x80\x99ll grow our brand awareness and play a key role in driving JENNY
BIRD\xe2\x80\x99s campaign strategy and rollout forward.

You are perfect for the role if you consider yourself a performance-driven leader. You\xe2\x80\x99re an
adaptable and innovative person who thrives in a fast-paced environment, you have an
entrepreneurial spirit, and a desire for building world class lifestyle brands.

Roles and Responsibilities:

\xe2\x97\x8f Build the strategy for JENNY BIRD\xe2\x80\x99s monthly and quarterly marketing plans, campaigns
and launches alongside key stakeholders
\xe2\x97\x8f Be a critical leader in the development of omni-channel marketing strategies to achieve
growth objectives and targets as it relates to collection launches, promotional strategies
and overall brand awareness
\xe2\x97\x8f Responsible for the success of our organic social channels; help shape the storytelling
and content strategy by working closely with our Associate Art Director and Digital
Marketing Coordinator
\xe2\x97\x8f Responsible for developing and executing growth marketing strategies to maximize new
customer acquisition through new channels (direct mail, podcasts, OOH, evergreen ad
campaign)
\xe2\x97\x8f Work closely with the Marketing Project Manager and Editorial Director to build briefs
for each brand campaign and launch.

\xe2\x97\x8f Work closely with the Marketing Project Manager to bring major sale periods to market (ie. Black Friday) working with operations, logistics, finance, customer care, creative, copy, influencer marketing and content for a holistic promotional period
\xe2\x97\x8f Work closely with the VP of Brand Marketing to execute the performance marketing and
ad plan that best supports the marketing calendar every month
\xe2\x97\x8f Work closely with our operations team to stay informed on inventory availability and
upcoming product launches, as well as influence upcoming inventory buys based on ad
performance and planned future content
\xe2\x97\x8f Meet regularly with other Directors (Editorial, Retention, Partnerships, PR/Comms,
Ecomm) to ensure brand consistency across all owned channels and brand plans
\xe2\x97\x8f Leverage consumer, market, cultural and competitive insights to drive brand strategies forward
\xe2\x97\x8f Ensure brand consistency across all channels
\xe2\x97\x8f The Digital Marketing Coordinator reports into this role

Qualifications:

\xe2\x97\x8f 5+ years in brand marketing
\xe2\x97\x8f Experience with a DtC growth company that was >20mil rev preferred
\xe2\x97\x8f Hands on experience in paid platforms - Instagram, Facebook, Google, TikTok
\xe2\x97\x8f Experience developing a global go-to-market strategies
\xe2\x97\x8f Hands on experience using data platforms (like Google Analytics)

Perks at JENNY BIRD

• 3-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1pm!)
• Your birthday off!
• A comprehensive benefits program + health care spending account.
• Parental leave top-up.
• Professional development budget to use towards courses and/or certificates
• Perks on JENNY BIRD products!

Location

We have flexible working arrangements for the team. Currently, our team is working remotely
2-3 days a week and are required to be in the office the other days. Our office is located at The
East Room at 507 King Street East.

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of
an individual\xe2\x80\x99s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.

Powered by JazzHR

JENNY BIRD