Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

We love books and all things beautiful
We are Canada\'s Cultural Department Store
Books are our heart and our soul and Great Books are JUST the Beginning\xe2\x80\xa6

We play by the following rules:
We exist to add joy to our customers\' lives each and every time they interact with us and our products
Our job is to create joyful moments for our customers
We treat each other the way we\'d treat a valued friend
We inspire each other to do our best work
We seek to ignite creativity and innovation every day
We give back to the communities in which we operate



The Coordinator of email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns, calendars, and select strategic initiatives in support of company and business unit objectives.

KEY PERFORMANCE METRICS

Primary scorecard metrics: Thorough campaign tracking and analysis - open rates, click rate, conversion rates and revenue delivered to the business
Ensure creative is on brand, uses the Indigo voice and coincides with online stories & in-store stories.
Review, maintain and improve processes in and across teams
Satisfaction of cross-functional partners

KEY ACCOUNTABILITIES

Functional

Execute on email campaigns from concept brief to deployment by:
Supporting/Developing creative briefs for email campaigns in the marketing calendar
Develop campaign content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met to deploy emails on time
Perform quality assurance on all emails with production team to ensure products, content, and links are correct to ensure an error-free deployment

Oversee email performance and reporting by:
Tracking, compiling and analyzing campaign results to ensure campaigns are meeting objectives
Identify opportunities for campaign testing, execute and report on results and provide go-forward recommendations
Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team
Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
Provide other support to projects as needed by the digital marketing team.

People

Collaborate with others to drive flexible and iterative solutions quickly and easily.
Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
Help others see the impacts of their efforts and proactively engage other functions to get input.
Encourage others to freely share their point of view and be open to feedback.

Cultural

Model Indigo\'s beliefs and convey a positive image in everything you do
Celebrate diversity of thought and have an open mindset
Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Senior Manager, Email Marketing

Manager once Removed (MOR): Director, Growth Marketing

KEY RELATIONSHIPS

Internal:
Email marketing team
Indigo creative studio
Online merchandising team
Loyalty Team
Category managers in various departments
Customer Intelligence team
Events Team

External:
Email service provider (Sailthru)
And other technology stack providers

#LI-Hybrid

Qualifications

Work Experience / Education / Certifications

Bachelor\'s degree or college diploma in preferably marketing, communications or business
1+ years of experience in email marketing
Experience with project management tools like Trello is preferred
Experience in a B2C fast-paced retail/e-commerce environment
Understanding of data-driven marketing

Competencies / Skills / Attributes

Strong command and understanding of email marketing metrics
Detail-oriented with strong analytical, planning and time-management/organizational skills
Ability to work in a very fast-paced environment
Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
Strong communication skills - dealing with stakeholders daily

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

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