Job Description

About Chantico

Chantico Fireplaces is a premium home-comfort company specializing in fireplace sales, installation, and service across Collingwood, The Blue Mountains, and Southern Georigan Bay. With a reputation for craftsmanship, trust, and exceptional customer experience, we're entering our next growth phase.

We're seeking a

Sales & Marketing Director

who can

architect, build, and lead a performance-driven sales and marketing organization

-- integrating

showroom sales

,

in-home service upgrades

, and

marketing systems

that generate consistent, high-quality leads.

The Opportunity

This is a

builder's role

for someone who has successfully scaled a home service business (HVAC, plumbing, electrical, or similar) from

$3-5M to $10M+

.

You'll have full ownership of Chantico's

growth engine -- from lead generation through close

, including:

Building and training a high-performance sales team Installing systems and dashboards for accountability Developing and executing a marketing strategy that fuels consistent demand
You'll design the playbooks, hire the people, and implement the metrics that drive profitable, repeatable growth.

Key Responsibilities

Sales Leadership

Build and lead a scalable sales structure across

showroom

,

in-home

, and

technician-led service upgrades

Develop sales processes, talk tracks, and follow-up systems Implement CRM tracking and performance scorecards Recruit, train, and coach new team members

Marketing Strategy

Own all marketing initiatives: SEO, Google LSAs, digital ads, social media, and email campaigns Manage agencies, ad budgets, and campaign ROI Align marketing with sales capacity to drive quality leads, not just volume Build a unified Chantico brand across all customer touchpoints

Growth & Accountability

Deliver dashboards and reports to the CEO on revenue, margin, and marketing performance Ensure collaboration between Sales, Operations, and Finance Lead weekly performance reviews and quarterly strategy sessions

Requirements

5+ years of leadership experience in

sales and marketing

within a

home service, trades, or retail-installation business

Proven record of scaling a company from ~$3-5M ? $10M+ Strong understanding of lead generation, conversion optimization, and gross profit management Experience implementing CRM and marketing automation systems Confident communicator, motivator, and hands-on builder

Compensation & Benefits

Base Salary:

$70,000 CAD

Performance Bonus:

Tiered payout structure based on company revenue, margin, and marketing ROI

On-Target Earnings (OTE):

$150,000-$200,000+ Health spending account
Job Types: Full-time, Commission, Permanent

Pay: From $70,000.00 per year

Benefits:

Dental care Disability insurance On-site parking Store discount Vision care
Work Location: In person