Sales And Marketing Manager

Ottawa, ON, CA, Canada

Job Description

Job Title: Sales and Marketing Manager


Location:

Ottawa, ON (Hybrid)

Company:

Honeybar Products International Inc.

About Honeybar:


Honeybar is a proudly Canadian owned and operated manufacturer of better for you snack bars. With distribution across Canada, the USA, and the Middle East.

We're seeking a strategic and hands-on

Sales and Marketing Manager

to lead our domestic and international sales efforts while driving brand awareness, customer relationships, and growth initiatives across channels.

About the Role:


Reporting to the owner, you'll be responsible for managing and growing our branded and private label business across retail, foodservice, and specialty channels. You'll also oversee all marketing initiatives, from trade shows to digital campaigns, working closely with internal and external partners.

This is a key leadership role with direct influence on the company's strategic direction and long term growth.

Key Responsibilities:



Sales Leadership



Develop and execute sales strategies to drive revenue growth across Canada, the U.S., and international markets Manage existing accounts and broker relationships while identifying and converting new opportunities Lead private label and co-manufacturing sales pipeline, including pricing, proposals, and customer onboarding Monitor performance metrics and customer forecasts to optimize production and inventory planning

Marketing Management



Plan and execute marketing campaigns including trade shows, digital advertising, social media, sampling, and PR Collaborate on packaging and brand development initiatives Conduct market research and competitive analysis to inform product positioning and messaging Manage creative agencies and marketing vendors

Collaboration & Leadership



Work closely with operations, R&D, and finance to align cross functional goals Provide market insights to support new product development and innovation pipeline Represent Honeybar with professionalism and enthusiasm at industry events and customer meetings

Qualifications:



5+ years of experience in sales and marketing, ideally in CPG, food & beverage, or natural products Proven success managing national and regional retail accounts (branded and/or private label) Experience in international markets or export sales is a strong asset Strong project management and communication skills Entrepreneurial mindset with a proactive, hands-on approach Comfort with CRM systems, sales analytics, and digital marketing platforms Bachelor's degree in Business, Marketing or related field

What We Offer:



A meaningful role in a mission-driven, growing Canadian company Competitive compensation and bonus potential Health and dental benefits Opportunity to shape strategy and make a direct impact Supportive and entrepreneurial team environment

To Apply:


Please send your resume and a brief cover letter outlining your relevant experience to with subject line: Sales and Marketing Manager Application Honeybar.

Job Type: Full-time

Pay: $22.00-$26.00 per hour

Expected hours: 40 per week

Benefits:

Casual dress Dental care Disability insurance Extended health care Life insurance On-site parking Vision care
Application question(s):

Do you have a drivers license and a car
Experience:

B2B sales: 5 years (preferred)
Location:

Ottawa, ON K1G 3W9 (preferred)
Willingness to travel:

25% (preferred)
Work Location: Hybrid remote in Ottawa, ON K1G 3W9

Application deadline: 2025-08-22
Expected start date: 2025-08-26

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Job Detail

  • Job Id
    JD2572937
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Ottawa, ON, CA, Canada
  • Education
    Not mentioned