We are seeking a dynamic and results-oriented Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a strong background in digital marketing, e-commerce, and product management, with a proven track record of developing effective marketing strategies that enhance brand visibility and increase revenue. This role requires a creative thinker who can leverage data analytics to make informed decisions and optimize marketing campaigns.
Responsibilities
Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
Manage and optimize e-commerce platforms, ensuring a seamless customer experience.
Conduct market research to identify trends, customer needs, and competitive landscape.
Oversee SEO efforts to improve organic search rankings and website traffic.
Create, manage, and analyze Facebook advertising campaigns to drive engagement and conversions.
Collaborate with product management teams to align marketing efforts with product launches and updates.
Utilize Adobe Creative Suite for the development of engaging marketing materials.
Execute digital marketing campaigns across various channels including email marketing, Google AdWords, and social media platforms.
Monitor performance metrics using Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
Prepare budgets for marketing initiatives and ensure adherence to financial guidelines.
Experience
Proven experience in sales and marketing management roles, preferably within an e-commerce environment.
Strong knowledge of digital marketing strategies including SEO, email marketing, and social media advertising.
Familiarity with analytics tools such as Google Analytics for tracking campaign performance.
Proficiency in WordPress for website management; basic knowledge of HTML is a plus.
Experience in budgeting and financial planning related to marketing activities.
Excellent research skills with the ability to analyze data effectively for strategic decision-making. Join our team as we strive to elevate our brand presence in the market while fostering growth through innovative sales strategies!
Job Types: Full-time, Permanent
Pay: From $3,595.21 per month
Work Location: In person
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