Job Description

ABOUT US

Hedessent.ca is a leading Canadian flavour manufacturer based in Beamsville, Ontario. We create bold, innovative flavour solutions for food and beverage manufacturers across North America. As a fast-growing team that thrives on creativity, collaboration, and customer satisfaction, we're on the hunt for a motivated

Sales & Marketing Associate

to join our crew and help take our growth to the next level.

POSITION OVERVIEW

Reporting to the Director of Sales and Marketing, the

Sales & Marketing Associate

will support both lead generation and marketing activities, but with a strong focus on

sales outreach, account onboarding, and client engagement

. You'll play a key role in connecting with prospects, nurturing leads, and collaborating on marketing campaigns that drive meaningful results.

This is a great opportunity for someone looking to build a career in sales while gaining hands-on marketing experience. If you're a strong communicator who's comfortable working online, eager to learn, and thrives in a fast-paced, client-centric environment, we want to hear from you.

KEY RESPONSIBILITIES

The

Sales & Marketing Associate

plays a critical role in driving new business and supporting account growth. This role is focused on sales outreach, lead qualification, and client onboarding, while also contributing to marketing initiatives that align with our Account-Based Marketing (ABM) strategy. You'll connect directly with prospects, support the sales pipeline, and help shape marketing efforts based on client feedback and market insights.

Sales Development & Lead Generation

Support lead generation by researching prospects and engaging them through outbound communication and internal tools. Qualify inbound and outbound leads, assessing fit and readiness. Follow up consistently to move prospects through the sales funnel and support overall sales goals. Build rapport by understanding client needs and delivering tailored messaging. Assist in onboarding new accounts and ensure a smooth transition from lead to client. Monitor active accounts and flag upsell or re-engagement opportunities.

Marketing Support & Campaign Collaboration

Support the execution of outbound campaigns, email marketing, and ABM initiatives. Translate insights from client conversations into actionable feedback for the marketing team. Conduct industry research to identify trends and help shape campaign direction. Help manage marketing collateral, digital tools, and calendar updates.

CRM & Reporting

Maintain accurate records of outreach, lead status, and client data in HubSpot CRM. Track and report on campaign performance, outreach effectiveness, and sales KPIs. Ensure timely follow-ups and consistent data hygiene within the CRM.

REQUIRED SKILLS

Sales-Driven & Client-Focused:

Comfortable with outreach, follow-ups, and engaging decision-makers. Skilled at uncovering client needs and managing ongoing relationships.

Team-Oriented:

Works well across departments and supports overall company objectives with a positive, collaborative attitude.

Cross-Functional Thinking:

Bridges sales and marketing by sharing lead insights and supporting the alignment of outreach and campaign goals.

Strong Communicator:

Clear, persuasive writing and speaking skills. Capable of tailoring messaging and asking thoughtful, discovery-driven questions.

Organized & Detail-Oriented:

Reliable at managing follow-ups, updating CRM records, and keeping tasks on track in a fast-paced environment.

Resilient & Goal-Oriented:

Motivated by targets. Handles objections well and maintains momentum.

Adaptable & Tech-Comfortable:

Eager to learn and proficient with platforms like Microsoft Office, G Suite, and CRM/email systems. Bonus if familiar with HubSpot.

QUALIFICATIONS & TECHNICAL PROFICIENCIES

Experience in sales, customer service, or lead generation is a plus. Entry-level candidates with strong communication skills and interest in sales/marketing are encouraged to apply. Marketing or campaign coordination experience is helpful but not required.
Training will be provided for systems and tools.

EDUCATION

A degree in Business, Marketing, or related field is beneficial but not required - proven experience in sales/marketing is highly valued.

WHY JOIN US?

Career Growth:

This hybrid role opens pathways to growth in both sales and marketing.

Dynamic Team:

Work alongside experienced professionals in a collaborative environment.

Creative Industry:

Join a company shaping the future of flavour innovation.
We believe in investing in our team and fostering growth every step of the way. If you're ready to make an impact and grow with us, we look forward to hearing from you! Submit your resume and we'll be in touch.

We appreciate the time and effort it takes to apply; however, only qualified candidates will be contacted.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

Company events Dental care Extended health care On-site parking Paid time off Vision care
Flexible language requirement:

French not required
Schedule:

Day shift Monday to Friday
Experience:

account acquisition or new business development: 1 year (preferred) outbound sales calls: 1 year (required) customer service or account management: 2 years (required)
Work Location: In person