Retention Marketing Manager (email & Lifecycle Strategy)
Remote, CA, Canada
Job Description
We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.
We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for flawless execution, high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.
What you'll do:
Plan, build, and launch
email/SMS campaigns with clean formatting, smart segmentation, and on-brand messagingManage and maintain campaign calendars
-- ensuring every send is queued, QA'd, and shipped on timeDevelop, optimize, and troubleshoot flows
across the customer journey (welcome, abandonments, post-purchase, winback, etc.)Pull insights from data, customer behavior, and reviews
to shape messaging and anglesRun A/B tests
on subject lines, content, offers, pop-ups, timing, and targetingLead cross-functional collaboration
with designers, PMs, and copywriters to deliver strong creative and timely executionSpot opportunities and inefficiencies early
-- and propose solutions before they become issuesOwn the full retention strategy
for 5-8 DTC brands -- from planning to execution to reportingWhat you bring:
2-4 years in a
client-facing, strategic, or fast-paced role
(AM, CSM, strategist, PM, marketing specialist, etc.)Clear, confident communication
-- written + verbal Ability toorganize multiple projects
and keep moving without dropping details Strongcreative instincts
-- you can tell when copy/design isn't hitting the mark Aproblem-solver mindset
-- you take ownership, not ordersFast learner
--new tools, brands, and processes click quickly (Bonus, not required) Experience withKlaviyo or any CRM/ESP
Who thrives here:
You
run toward problems
, not away from them You staycomposed and decisive
when things get chaotic You enjoyleading conversations
and building trust with clients You like environments withhigh pace, high autonomy, and high expectations
You own outcomes -- good or bad -- and don't hide behind excuses You get energized byvariety, feedback, and constant improvement
You like havingreal responsibility
and being trusted to deliverJob Type: Full-time
Pay: $80,000.00-$110,000.00 per year
Application question(s):
What's one skill or habit you're proud of? Why? Which brands do you think send amazing emails? Why?
Work Location: Remote
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Job Detail
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Job IdJD3250637
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationRemote, CA, Canada
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EducationNot mentioned