Job Description

Teletravail

- Ce poste est classe comme etant a distance. Cela signifie que le candidat retenu peut travailler n'importe ou au Quebec et n'est pas tenu de se presenter sur un site de travail de GM, sauf sur instruction de son gestionnaire.


La vision de Cadillac est d'etre la marque de luxe la plus prestigieuse au monde : emblematique, ambitieuse et innovante. Marque de vehicules electriques de luxe numero un au Canada, Cadillac faconne un avenir entierement electrique caracterise par un design, des technologies et une innovation audacieux.

Cadillac Canada est a la recherche de leaders passionnes et avant-gardistes qui favorisent le changement et rehaussent l'experience de marque. Les candidats qualifies, agents de changement et animes par la passion et l'ambition de propulser Cadillac au sommet des marques de luxe, sont les bienvenus.

Resume du poste

Le/La directeur(trice) des ventes et du marketing Cadillac dirige la strategie et l'execution des plans de vente et de marketing de nos concessionnaires Cadillac, en s'appuyant sur des analyses pertinentes et une reflexion prospective.


Ce poste est rattache(e) directement au/a la directeur(trice) national(e) des operations commerciales et est indirectement rattache(e) au/a la directeur(trice) national(e) des communications marketing. En tant que representant(e) regional(e) de Cadillac, ce poste necessite des deplacements importants dans la region de l'Est.

Principales responsabilites

Croissance des ventes regionales et des parts de marche du luxe

Elaborer des plans marketing integres et strategiquement alignes pour les concessionnaires Cadillac et les regions, axes sur les ventes, la croissance des vehicules electriques et l'experience client de luxe (CX). Comprend les ventes au detail et les vehicules d'occasion certifies. Analyser les donnees regionales pour influencer les plans de vente et de marketing des concessionnaires, des regions et des villes cles. Fournir des analyses hebdomadaires des performances commerciales et accompagner l'equipe nationale lors des clotures mensuelles.

A la responsabilite directe des concessionnaires Cadillac regionaux et de leurs performances

Accompagne les concessionnaires Cadillac dans les techniques de vente consultative, de marketing et d'experience client afin de leur offrir des experiences de vente et de service haut de gamme. Collabore avec les concessionnaires Cadillac pour elaborer des strategies de vente et de marketing adaptees a leur secteur d'activite.

Est l'expert en matiere de marque Cadillac et d'automobile de luxe (PME) dans la region

Collaborer avec la region pour mobiliser et prioriser Cadillac. Fournir des informations et des analyses aux concessionnaires et a l'equipe terrain, notamment des informations sur la concurrence, des analyses de marche, des offres concurrentes, des bonnes pratiques, etc. Assister l'equipe terrain pour toutes les demandes relatives aux Cadillac et aux vehicules de luxe.

Dirige et possede toutes les communications de Cadillac et communique de maniere proactive avec les concessionnaires et les equipes regionales sur le terrain :

Comprend, sans toutefois s'y limiter : presentations de lancement sur le marche, mises a jour hebdomadaires de la marque et des ventes, reunions de table ronde regionales, manuels, presentations marketing regionales, mises a jour et informations sur le consensus/la distribution des produits, mises a jour et informations sur les ventes, etc.

Dirige les comites consultatifs regionaux de marketing de Cadillac (RMAB) et le marketing regional :

RMAB


Piloter le processus RMAB, y compris l'engagement des concessionnaires, et gerer efficacement les budgets RMAB. Coordonner les previsions budgetaires mensuelles avec l'equipe financiere de VSM et collaborer avec l'equipe media et les agences partenaires pour allouer les budgets appropries conformement a la strategie de commercialisation etablie. S'assurer que les RMAB proposent des offres competitives et attractives sur le marche en temps opportun. Gerer les programmes de publicite cooperative (le cas echeant).

Aller au marche

Participer aux salons et lancements de nouveaux vehicules Veiller a ce que les evenements speciaux et les parrainages aient un impact maximal (retour sur investissement) Soutenir les initiatives de merchandising des concessionnaires, si necessaire Collaborer avec les equipes de marque et les agences partenaires pour developper des concepts et des messages marketing innovants Gerer et gerer le portefeuille de parrainages requis, en veillant a l'harmonisation de la marque et des composantes marketing

Equipes de directeurs generaux internes et agences partenaires

Superviser l'agence de niveau 2 et toutes les ressources qui lui sont associees. Etre un membre cle de l'equipe de direction regionale et travailler en collaboration avec les responsables nationaux de marque de General Motors, l'equipe Innovation numerique, l'equipe Marketing Sciences appliquees, l'equipe Medias et les autres responsables marketing regionaux. Soutenir les reunions regionales en preparant le contenu et en presentant les supports necessaires afin de maintenir une communication ouverte et collaborative avec le reseau de concessionnaires.

Soutient et execute la strategie cle de Cadillac pour la ville :

En collaboration avec la direction regionale, elabore et met en oeuvre des activites de marketing, de publicite et de promotion des ventes axees sur la croissance des ventes et de la part de marche de Cadillac dans les principales villes (Montreal)

Developpement des concessionnaires Cadillac :

Image de l'etablissement de luxe :

Aide la direction regionale et le responsable de l'experience de vente au detail a accelerer le programme d'image de l'etablissement Cadillac

Programme Pinnacle (recompenses des concessionnaires) :

Responsable des normes et de l'execution regionales Pinnacle, et expert regional du programme Pinnacle. Responsable de la comprehension et du respect du programme de normes Pinnacle par les concessionnaires Cadillac.

Cadillac Academy (Formation) :

Stimuler la participation a la Cadillac Academy et fournir des commentaires sur le contenu et la mise en oeuvre du programme.

Competences, aptitudes et connaissances cles :

Stimuler la participation a la Cadillac Academy et fournir des commentaires sur le contenu et la mise en oeuvre du programme.

Competences, aptitudes et connaissances cles :

Viser les resultats et obtenir des resultats (haute capacite, production de haute qualite, sens aigu de l'urgence) Excellentes competences en matiere d'influence et de developpement de relations interfonctionnelles Communication efficace et proactive (ecrite et orale) Excellentes competences en presentation : developpement et mise en oeuvre Experience en publicite et medias requise (marque ou agence) Esprit rationnel et critique, excellentes competences decisionnelles Experience dans le secteur automobile fortement souhaitee Licence Disponibilite a travailler occasionnellement sur des horaires prolonges (evenements, salons automobiles, etc.) Permis de conduire valide requis Deplacements importants requis Bilingue (anglais et francais courants) requis

Avantages :

L'objectif du programme de remuneration globale de General Motors du Canada est de favoriser votre sante et votre bien-etre, ainsi que ceux de votre famille. Notre programme de remuneration complet comprend actuellement les avantages suivants, en plus de nombreux autres :


Conges payes, incluant jours de vacances, jours feries et avantages complementaires pour les conges de maternite, parentaux et d'adoption. Assurances maladie, dentaire et ophtalmologique, incluant un compte de depenses sante et une prime bien-etre. Assurances vie pour vous et votre famille. Cotisations de l'entreprise et cotisations de contrepartie a un regime de retraite a cotisations determinees pour vous aider a epargner en vue de votre retraite. Programme d'achat de vehicules GM pour vous, votre famille et vos amis.

GM NE FOURNIT PAS DE PARRAINAGE LIE A L'IMMIGRATION POUR CE POSTE. NE POSTULEZ PAS SI VOUS AVEZ BESOIN D'UN PARRAINAGE GM EN MATIERE D'IMMIGRATION, MAINTENANT OU A L'AVENIR.

Remote -

This role is categorized as remote. This means the successful candidate may be based anywhere in Quebec and is not expected to report to a GM worksite unless directed by their manager.


Cadillac's vision is to be the world's leading luxury brand--iconic, aspirational, and boundary-breaking. As Canada's #1 Luxury EV brand, Cadillac is shaping an all-electric future defined by bold design, technology, and innovation

Cadillac Canada is seeking passionate, forward-thinking leaders who drive change and elevate the brand experience. Qualified candidates who are change agents and have the passion and ambition to drive Cadillac to the pinnacle of all luxury brands are welcome here.

Role Summary

The Cadillac Sales & Marketing Manager leads the strategy and execution of the sales & marketing plans for our Cadillac dealers, informed by meaningful insights and progressive thinking.


This role reports directly to the National Sales Operations Manager and has indirect reporting to the National Marketing Communications Manager. As the regional representative for Cadillac, this role requires significant travel within the respective region (Eastern Region).

Key Responsibilities

Regional Sales and Luxury Market Share Growth

Develops integrated & strategically-aligned Cadillac dealer & regional marketing plans focused on Sales, EV growth, and the luxury customer experience (CX) Includes both Retail and Certified Pre-Owned Analyzes regional data to influence dealer, regional and key city, sales and marketing plans Provide weekly business performance insights and support national team during month-end close.

Has direct responsibility for the Regional Cadillac Dealers and their performance

Coaches Cadillac dealers in consultative selling, marketing and CX techniques to provide premium luxury sales and service experiences Works with Cadillac dealers to develop Sales and Marketing strategies tailored to grow sales and share within their individual Market Areas

Is the Cadillac Brand and Luxury Automotive Subject Matter Expert (SME) within the Region

Collaborates with the region to engage and prioritize Cadillac Provides insights and analytics to Dealers and to the Field Team including competitive insights, market analysis, competitive offers, best practices, etc. Supports the Field Team on all Cadillac and Luxury related inquiries

Leads and owns all Cadillac communications and pro-actively communicates to the Dealers and Regional Field Teams:

Includes but is not limited to: Go-To-Market Launch presentations, Weekly Brand and Sales Updates, Regional Roundtable Meetings, Playbooks, Regional Marketing Presentations, Consensus/Product Distribution updates and insights, Sales Updates and Insights, etc.

Leads the Cadillac Regional Marketing Advisory Boards (RMAB) and Regional Marketing:

RMABs

Lead the RMAB process including dealer engagement and effectively own and manage RMAB budgets Coordinate with the VSM Finance team to complete monthly budget forecasts and work with the media team and agency partners to allocate appropriate budgets per the established Go-To-Market strategy Ensure that the RMABs have competitive, compelling offers in market on a timely basis Manage Co-Op Advertising programs (if applicable)

Go To Market

Assist in new vehicle auto shows and launches Ensure that special events and sponsorships provide maximum impact (ROI) Support dealer merchandising initiatives as needed Work with the Brand Teams and agency partners to develop break-through retail creative and messaging Lead & manage required sponsorship portfolio; ensuring brand alignment and retail components

Internal GM Teams & Agency Partners

Oversee Tier 2 agency and all resources associated with them Be a key member of the regional leadership team and work in conjunction with the National Brand Managers across General Motors, Digital Innovation Team, Marketing Applied Science Team, Media Team and other Regional Marketing leads Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network

Supports & Executes the Cadillac Key City Strategy:

In conjunction with Regional Leadership, develops and implements marketing, advertising and sales promotional activities focused on growing Cadillac key city sales and market share (Montreal)

Cadillac Dealer Development:

Luxury Facility Image

: Supports Regional Management and the Retail Experience Manager in accelerating the Cadillac Facility Image program

Pinnacle (Dealer Rewards) Program:

Owns regional Pinnacle standards and execution, and is the Regional SME for the Pinnacle program Responsible for ensuring Cadillac dealers understand and adhere to the Pinnacle standards program

Cadillac Academy (Training):

Drive participation in Cadillac Academy and provide feedback on program content and delivery.

Key skills, competencies and knowledge:

Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency) Strong influencing and cross-functional relationship-building skills Proficient & proactive communicator (written & verbal) Excellent Presentation Skills: development & delivery Advertising and Media experience required (brand or agency) Rational & critical thinker with excellent decision-making skills Automotive field experience strongly preferred Bachelor's degree Willingness to work extended hours on occasion (events, auto shows, etc.) Valid driver's license required Significant travel required Bi-Lingual (Fluent in English and French) required

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:


Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.




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