Job Description

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Your role

This is a Hybrid role.

CBC/Radio-Canada\xe2\x80\x99s Media Solutions is looking for an experienced Programmatic Yield Analyst to join their team. In this role, you will be responsible for helping to build programmatic private marketplace, open market yield analysis, reporting advertising revenue, billing and will build relationships across the organization as well as with demand-side partners.

Who you are and where are you now?

You are an autonomous, self-starter who\xe2\x80\x99s eager to play a critical role in executing CBC\xe2\x80\x99s national digital revenue strategy. You are excited to work with the latest technology and want to implement best practices wherever possible. You currently work in the digital publishing industry and are passionate about programmatic analysis.

What\xe2\x80\x99s in it for you?

Collaboration across teams. You will play an influential role with internal and external partners. You will be part of a team that is building the foundation for how we responsibly work with advertisers to build the technology that powers our digital revenue strategy.

Be part of the change. CBC/Radio-Canada is a Canadian institution. As a public broadcaster, we are highly accountable to our audience and exercise caution when working with our data. You want to be part of a team actively transforming the use of data and audience-based selling at CBC/Radio-Canada.

Career growth. CBC is fully invested in our people. We will provide you with the time, resources and championing that you need to keep your career here rewarding. There is a significant growth opportunity as part of this group - selling on data is the future.

How you will make a difference, you will:

• Private Market. You will work closely with the Programmatic Team and Sales to build private market relationships and PMP/PG deals. You will help build new relationships by identifying opportunities to convert open market buyers to private markets.
• Deal Management. You will be responsible for the creation, monitoring and troubleshooting of PMP/PG deals.
• Analyze. Using BURT Intelligence, you will perform in-depth assessments on each programmatic partner and connection point in order to maximize revenue, cpm and fill. You will gather, analyze, and use complex data to develop actionable steps that will improve processes and optimize results. Day-to-day, you will assess company and client needs, receive detailed information, and analyze it, looking for telltale trends or areas for improvement.
• Report. You will be relied upon to provide programmatic sales and clients with campaign reporting.
• Collaborate. You will work closely with Programmatic Sales and Revenue Optimization to develop solutions that are in line with the goals of Media Solutions, and the CBC at large.
• Billing. You will assist in the monthly billing process.
• Ad quality. You will help to maintain the ad quality on SRC and CBC using various tools. (Ad lightning, GAM ad review center)
• Data. You will work with the data team to create and implement audience segments within your targeting

Why join us?

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness, and relevance.

Qualifications

We are looking for a candidate with the following:

Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on \'\'Apply online\'\'. We thank all applicants for their interest, but only candidates selected will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country\xe2\x80\x99s diversity. That\xe2\x80\x99s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That\xe2\x80\x99s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada\xe2\x80\x99s public broadcaster. For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

CBC/Radio-Canada