Job Description

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Please note this is a 12 months full-time contractual position. The position can be based in Ottawa, Montreal or Quebec.

Your role

Reporting to the Senior Manager, Digital Advertising, you co-ordinate digital marketing campaigns and projects in accordance with directions set by the Engagement Strategies team as well as with corporate standards and policies.

Description of duties:

• Act as a subject matter expert in digital marketing strategies.
• Serve as the primary, day-to-day point of contact for internal clients on digital advertising matters.
• Deploy and optimize ad campaigns on digital platforms.

Plan

• Recommend and deliver detailed media plans for your assigned brands along with associated timelines and budgets.
• Recommend relevant, high-impact digital strategies and tactics that meet brands\xe2\x80\x99 business goals on time, on budget, within available resources and per targets and markets.
• Recommend digital strategies and tactics that capitalize on content assets and affinity interests.
• Develop audience segmentation strategies by mapping out user pathways and conversion funnels for each product, content asset or affinity interest.
• Provide teams with advice on actions, content and initiatives most likely to generate reach and frequency.
• Determine budget allocations per digital tactic as well as the parameters allowing campaigns to achieve maximum effectiveness.
• Develop and implement optimization strategies to improve campaign performance while monitoring key indicators.

Organize

• Document and handle requests and tracking of digital product iterations from a digital marketing perspective with an eye to achieving corporate engagement objectives and brand business goals.
• Provide day-to-day management of digital media plans (changes and updates).
• Co-ordinate resources and activities for digital projects, and set up, support and mobilize project teams.

Lead

• Manage, implement and optimize digital campaigns across all digital buying platforms.
• Be accountable for all aspects of digital campaigns within a typical digital project cycle and find solutions to problems and limitations, be they technical or operational in nature.
• Take a 360-degree approach to implementing high-impact campaigns in tandem with Digital Media product and engagement strategists.
• Assist teams in providing ongoing digital training and share your digital knowledge to support project development.
• Communicate with team members and inform them of planning for your brands to promote greater efficiency and collaboration.
• As needed, co-ordinate the production of advertising material for digital campaigns and help write and prepare advertising briefs for digital pieces.

Monitor

• Determine and develop key performance indicator (KPI) plans based on objectives and proposed strategies.
• Analyze the various KPIs, interpret results and develop reports and recommendations on what actions should be taken to achieve corporate engagement objectives and brand business goals.
• Manage and regularly track budgets and billing related to your projects and campaigns.
• Build strong business relationships with external representatives (Facebook, Google, etc.) and work with media specialists/suppliers to ensure the successful rollout of campaigns (outside agencies).

This is a hybrid position.

Qualifications

We are looking for a candidate with the following:

Qualifications:

• University degree in a relevant field or substantial equivalent experience in digital advertising or marketing
• At least three (3) years\xe2\x80\x99 experience in digital strategy and media buying as well as in creating and running social media campaigns (Facebook, Google, Instagram, Messenger, TikTok, etc.)
• In-depth knowledge of Business Manager, Creator Studio and Google Ads
• Meta Blueprint certification or commitment to obtaining certification within three (3) months of hiring a major asset
• Google Ads certification or commitment to obtaining certification within three (3) months of hiring a major asset

Skills:

• Superior analytical skills and thoroughness
• Passion for organization and co-ordination
• Ability to be independent, versatile and self-sufficient
• Creativity
• Ability to work on several large projects at once while meeting deadlines
• Ability to work well under pressure and adapt flexibly to change
• Excellent command of French, spoken and written (bilingualism an asset)
• Audience management experience an asset
• Programmatic knowledge an asset
• Knowledge of Data Studio and Supermetrics for reporting an asset
• Project management knowledge an asset

Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on \'\'Apply online\'\'. We thank all applicants for their interest, but only candidates selected will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country\xe2\x80\x99s diversity. That\xe2\x80\x99s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That\xe2\x80\x99s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada\xe2\x80\x99s public broadcaster. For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

CBC/Radio-Canada