Job Description

Help us boldly shape retail in Canada Canadian Tire Corporation\xe2\x80\x99s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business \xe2\x80\x93 and boldly help shape Canada\xe2\x80\x99s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies. Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks. At Canadian Tire we work flexibility embracing \xe2\x80\x98Hybrid\xe2\x80\x99 whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone. What you\xe2\x80\x99ll do

• Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization
• Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
• Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
• Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
• Evaluate success of social media advertising campaigns to inform investment decision
• Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

• 1-2 years hands-on experience Social platforms (Meta, Pinterest, TikTok, Reddit etc)
• Strong understanding of Dynamic Ads and Product Catalog requirements
• Understanding of data management platforms, including used cases and benefits
• Strong proficiency in Microsoft Office, notably Microsoft Excel and Powerpoint
• Experience using analytics platforms, specifically Google Analytics 360
• Problem solver with the ability to analyze and prioritize to meet business objectives
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment