Job Description

Role: Paid Media Manager Reporting to: Lead, B2B Marketing Location: Toronto Role Type: Full time/Permanent (Remote/Hybrid) Overview Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and universities in the world, including Duke CE, ASU\xe2\x80\x99s Thunderbird School of Global Management, the Pepperdine Graziadio Business School, UofA\xe2\x80\x99s Eller Executive Education, and more. Role Summary As a Paid Media Manager, you will develop paid strategies to drive successful revenue-generating campaigns from beginning to end. Reporting to the Lead, B2B Marketing, you will build lead generation campaigns, build valuable insights and report on results: What is working and why? How can we best scale the campaign? What are the next opportunities? The individual will multitask on many projects at once, must have great project management skills, and can create processes and efficiencies. The right candidate has up-to-date knowledge of the latest paid advertising and digital marketing trends, and continues to learn as the industry evolves. You live by the motto \xe2\x80\x9cimplement, test, optimize, repeat\xe2\x80\x9d. Key responsibilities

• Devising strategies to utilize paid media to deliver high-quality leads to drive ROI
• Manage the implementation and optimization of DHGE\xe2\x80\x99s paid channels including (but not limited to): Google ads, Facebook / Instagram ads, Linkedin ads, and/or Microsoft ads (Bing) as well as testing new platforms that could drive ROAS and campaign ROI
• Manage digital ad campaigns (search, display, social, etc) across all multiple platforms for a variety of educational programs with different branding, positioning, targeted audiences, and price points
• Create engaging ad copy and provide creative direction on imagery with the design lead that resonates with targeted audiences to raise awareness and generate qualified leads
• Making sure all campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
• Implement tracking across all platforms and campaigns to ensure attribution is set up for accurate reporting
• Create and deliver timely and accurate campaign reporting through the use of various platforms such as: Google sheets, Salescloud (Salesforce CRM/Marketing Cloud), Google Analytics (GA4)
• Communicate effectively and lead the presentation of campaign results and actions taken to achieve the intended outcomes
• Responsible for ensuring effective budgetary allocation across digital channels
• Evaluate customer research, industry trends, market conditions, and competitor data
• Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing.
• Collaborate with colleagues from across the organization, including the marketing, sales, and product teams.

Requirements Knowledge/Skills

• Understanding paid media best practices across various platforms
• Understanding of digital tracking, attribution, and how to measure performance against targets
• Strong technical and data analysis skills with the ability to convert insights into actionable items
• Be self-motivated and show an ability to work autonomously as and when required
• Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
• Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse.

Experience

• Minimum of 4-5 years experience in B2B Paid Media positions
• Proven experience in planning, executing, and optimizing B2B ad campaigns across different platforms: Google, Linkedin, Facebook
• Proven working experience running successful B2B ad campaigns for awareness, lead generation, and conversion
• Managing budgets effectively to deliver on business results
• Demonstrating ROI and working towards weekly and monthly targets
• Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization
• Experience in working with Salescloud CRM/Marketing Cloud is preferred

Qualifications/Education

• Bachelor\xe2\x80\x99s degree in Business Management, Marketing (or equivalent)

Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know.