Job Description

LOOKING FOR A MARKETING PROJECT MANAGERAre you interested in joining a vibrant company, where you can unleash your creativity and passion for the latest online marketing trends while creating and executing high-impact digital marketing strategies and tactics? If so, this opportunity is for you!ABOUT THE OPPORTUNITYWorkland presents a superb career opportunity with one of our Montreal-area clients, Trantor - Realty. A fast-growing company that aims to become a leader in the rental property market in North America whose vision is to improve the community through a human-centered, innovative, and quality approach to design. The company is currently seeking a Marketing Project Manager, with a strong grasp of current marketing strategies, techniques, and tools, with the capability to oversee comprehensive digital marketing campaigns from inception to implementation.WHY SHOULD THIS OPPORTUNITY INTEREST YOU?

• Work for a rapidly growing and reputable organization active throughout North America.
• Potential to contribute to building and maintaining impactful communities.
• Directly influence the success and growth of the organization.
• Competitive compensation and benefits package.
• Join a team where work-life balance is a priority for all employees.
• You\'ll never be bored with lots of interesting projects in the works.
• Benefit from a down-to-earth, friendly work environment.
• Opportunities for career advancement.

JOB DESCRIPTIONThe Marketing Project Manager will be responsible for the execution of both digital and traditional marketing strategies, bolstering brand visibility, and enticing potential buyers. A successful candidate should possess a deep understanding of marketing methodologies, the ability to effectively manage multiple projects at a time, great communication skills, and a natural talent for innovative content creation.YOUR TASKS AND RESPONSIBILITIES WILL BE:

• Manage both digital and traditional marketing projects from beginning to end, making sure to deliver on time and on budget.
• Collaborate with internal teams, including sales and operations, to ensure alignment of marketing efforts with overall business objectives for the different lines of business.
• Track and analyze lead generation efforts for properties, providing regular reports and insights to improve performance.
• Assist in writing, proofreading, and publishing communications such as newsletters, listings, emails, and social media posts. Ensure all online content is current and relevant.
• Identify and source promotional items for marketing use.
• Manage marketing documentation.
• Participate in weekly sales and marketing check-ins with property managers and leasing agents to maintain agility. These calls are used to discuss progress, address challenges, identify marketing needs, and make necessary adjustments.
• Assist with the coordination and execution of marketing and sales events (ie: open houses, tenant events, property launch events).
• Work with partner agencies to coordinate and execute comprehensive digital marketing campaigns to increase visibility, engagement, and ultimately sales.
• Efficiently oversee the digital marketing budget, allocate resources effectively, and report on ROI for all digital marketing initiatives.
• Analyze digital marketing data to measure campaign performance, identify trends, and make data-driven decisions to enhance marketing strategies.
• Develop and monitor key performance indicators (KPIs).
• Monitor and manage online reviews and reputation management platforms to uphold a positive brand image and ensure customer satisfaction.
• Work with partner agencies to optimize website content and user experience to enhance search engine rankings, lead generation, and conversion rates.
• Stay informed on emerging technologies and industry trends in digital marketing to maintain a competitive edge while implementing innovative strategies.
• Conduct marketing research and competitive reviews.
• Produce reports and presentations.
• Maintain consistent branding across all marketing materials and communications.
• Coordinate projects with several agencies and facilitate coordination meetings, maintain detailed records of all communications, agreements, and updates to ensure clarity and accountability.

THE REQUIREMENTS FOR THIS POSITION ARE:

• Bachelor\xe2\x80\x99s degree in marketing or related field;
• Minimum of 3 years of work experience in marketing, preferably in the property management or real estate industry;
• Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and content marketing;
• Ability to analyze data from digital marketing campaigns and make recommendations for optimization;
• Demonstrated project management skills.
• Ability to work with different agencies and coordinate communication between them;
• Strong attention to detail with the ability to prepare reports and marketing presentations;
• Fully bilingual - Excellent verbal and written communication skills in English and French
• Strong Skills in writing and proofreading texts in both English and French.

IDEAL CANDIDATE CHARACTERISTICS:

• Hardworking
• Organized.
• Ability to multitask and manage priorities.
• Strong problem-solving skills and adaptability.
• Demonstrated ability to work autonomously.
• Comfortable operating in ambiguous environments and making decisions in the "grey zone."
• Leadership skills when interacting with property managers and partners.

***ABOUT WORKLANDWorkland is proud to have been mandated to assist Trantor-Realty in the recruitment process for this great job opportunity. Workland\'s mission is to solve recruitment and job search problems by combining marketing, technology, and experienced professionals. The ultimate goal is to accelerate and facilitate the process of connecting talented professionals with the right organizations through an approach that promotes diversity, equity, and inclusion in the workplace.

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