Job Description

Position: Marketing Manager - Retail Industry Experience
Location: Mississauga
Job Type: Permanent
We are looking to hire a Marketing Manager for a fast-growing client in the retail sector. Reporting to the President, the Marketing Manager is responsible for producing and deploying engaging marketing campaigns, evaluating brand marketing strategies, and meeting the organization\'s objectives for the Marketing Department. This hands-on role requires significant project management experience, creativity, drive, superior analytical skills, and an enthusiastic approach to executing our marketing campaigns across multiple channels.
Responsibilities:

- Liaise with the Management to define implementation plan for overall business strategy
- Discuss ideas for long-term initiatives that will support omni channel growth and improve revenues and earnings performance
- Oversee the organization\'s brand marketing and promotional activities to ensure they align with corporate brand guidelines and maintain a consistent brand image, including the design and content on the e-commerce website and blog to ensure an engaging customer experience
- Work with all agencies to create marketing initiatives that support all major campaigns and company objectives
- Partner with Operations Department to support events within retail stores and work cross-functionally to ensure that events are successfully executed in-store
- Lead the planning and development of media strategies and work closely with our digital agency partner to drive traffic to our website and stores
- Maintain internal systems that support coupons, special pricing, and in-store promotions
- Provide clear objectives and performance expectations for direct reports (3)
- Ensure continuing development of employees and provide employees with the support necessary to deliver on the expectations of their roles to foster a positive work environment and culture
- Implement and manage marketing activities calendar with clear roles and responsibilities for all to ensure timely and effective execution within established budgets that will most effectively drive sales
- Evaluate and report on program results, including performance and engagement?- Identify success or revenue shortfalls and recommends future approaches and/or corrective action to continuously improve campaign ROI performance to optimize programs and assure success against goals
- Analyze and evaluate the effectiveness of all marketing and promotional materials and vehicles
- Account for annual strategy by creating, maintaining, and reporting on results for the marketing budget
- Evaluate end-to-end customer experience across multiple channels and customer touch points
- Perform other miscellaneous directives as assigned
Requirements:

- Bachelor\'s degree in Marketing, Computer Science, or related field (or applicable experience)
- At least 5 years of marketing communications and/or advertising industry experience, including knowledge of supply chain, fulfillment, digital marketing, and customer service processes
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Engaged with current global news events that relate to the industry, current with the latest trends and best practices in online marketing and measurement
- Familiarity with Google Marketing platform
- Ability to express ideas clearly both in written and oral communications
- Applied knowledge of web protocols (HTML 5); must be able to program simple HTML pages
- Strong business acumen with ability to manage budgets and excellent understanding of retail standards and operational best practices
- Proven project management experience: demonstrated ability to recommend, develop, manage, and drive projects to successful completion
- Experience in coaching teams and maximizing knowledge retention; acknowledge progress, emphasize accountability, share suggestions for improvement, and express confidence in team members

To apply, please send your resume to Vanessa Tran at vanessa.tran@quantum.ca.

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