Marketing Manager

Oakville, ON, Canada

Job Description


About Transnomis: Serving over 200 municipalities, Transnomis Solutions specializes in advanced cloud-based road information management and communications solutions for municipal and regional governments. We are looking to accelerate the rollout of our recently launched geo-based Road Permitting Solution throughout North America, with an initial focus on Canada. About you: You\'ll be working closely with the leadership, sales team, and product stakeholders to help design and execute persona-based campaigns that will drive results across all buying stages and channels. You are detail-oriented, organized, and deadline driven, adaptable and open to learning and trying new things, and are looking for the opportunity to shape a marketing strategy from the ground up. Reporting to the CEO, we are hybrid workforce, working remotely at home, we regularly meet in person at our office throughout the year on a scheduled basis, for team building and material company updates. What you will do:

  • Implement an account-based marketing playbook to drive qualified leads (MQA\xe2\x80\x99s) and grow pipeline in our key markets.
  • Work with Sales and Product to develop an ideal customer profile and targeted messaging and marketing strategy for each stage of the buyer\xe2\x80\x99s journey.
  • Develop and execute multi-channel campaigns from concept to execution.
  • Directly support sales enablement.
  • Develop our social media presence (Linkedin) and monitor, listen and engage to build awareness for our brands.
  • Develop and monitor key metrics to ensure campaigns are meeting objectives and revenue targets, and a positive return on investment (ROI).
  • Identify new markets and channels and partnerships to increase our revenue growth opportunities.
  • Manage the creation of new campaign and content assets including landing pages, collateral, standard presentations, paid search, and social assets.
Experience:
  • 3+ years of marketing experience in an account-based SaaS environment.
  • Previous Govtech experience an asset.
  • Demonstrated experience developing and executing successful marketing campaigns.
  • Strong working knowledge of Linkedin, Salesforce, HubSpot and MailChimp.
  • Exposure to SEO, Google Analytics, and marketing automation tools a benefit.
  • Understanding of web design best practices and content strategies and Word Press.
  • Degree or Diploma in business, marketing, communications, or a related field.
Compensation: Transnomis offers a competitive salary and bonus, 2 weeks vacation and company paid benefits and professional training and development opportunities. Job Types: Full Time, Permanent, Hybrid position How to Apply: To join our team, kindly submit your r\xc3\xa9sum\xc3\xa9 and cover letter when you apply for the said position. Job Types: Full-time, Permanent Benefits:
  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care
Schedule:
  • Monday to Friday
Education:
  • Bachelor\'s Degree (required)
Experience:
  • related work: 3 years (required)
Expected start date: 2023-01-16

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Job Detail

  • Job Id
    JD2097888
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Oakville, ON, Canada
  • Education
    Not mentioned