Marketing Manager, Digital

Markham, ON, Canada

Job Description

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Max Advanced Brakes is a leading supplier of automotive brake parts in North America, headquartered in Markham, Ontario. In particular, we specialize in performance brake rotors and pads and aim to provide the best product & service for our customers in Canada and the United States. We are currently seeking ambitious & capable individuals to join our growing team and be a part of the Max Advanced Brakes family. To learn more about Max Advanced Brakes please visit www.maxbrakes.com Responsibilities: \xc2\xb7 Lead the development, management and execution of digital acquisition programs to drive engagement and sales through branded channels (eComm) \xc2\xb7 Work in collaboration with Marketplace Strategist, marketing colleagues and executive team to lead programs, share best practices and expertise to meet corporate targets \xc2\xb7 Champion the set-up, management, optimization and reporting of digital campaigns using Google Analytics, Tag Manager and other tools to report on performance and success \xc2\xb7 Plan and execute digital marketing using relevant tactics (SEO/SEM, social media, display, blogs, etc) \xc2\xb7 Maintain consistent brand voice and messaging across all acquisition and digital platforms (social media, mass media, PR, etc.) \xc2\xb7 Manage content creation to help drive overall eComm marketing strategy and for social media channels with effective storytelling to drive engagement with the Max Advanced Brakes brand \xc2\xb7 Develop and manage social media strategy to support brand development \xc2\xb7 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) \xc2\xb7 Collaborate with internal teams and agencies to create campaigns, landing pages, optimize user experience and on other strategic marketing campaigns Skills and Requirements \xc2\xb7 Business degree in marketing or a related field \xc2\xb7 Proven working experience in digital marketing and with web analytical tools (Google Analytics, Tag Manager, etc.) \xc2\xb7 Experience in setting up and optimizing Google AdWords and display campaigns \xc2\xb7 Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns \xc2\xb7 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate \xc2\xb7 Experience in optimizing landing pages and user funnels \xc2\xb7 Experience with A/B and multivariate experiments \xc2\xb7 Strong analytical skills and data-driven thinking \xc2\xb7 Up-to-date with the latest trends and best practices in online marketing and measurement \xc2\xb7 Comfortable leading cross-functional teams Benefits of Working at Max advanced Brakes: \xc2\xb7 Career growth and development \xc2\xb7 Competitive salary \xc2\xb7 Flexible health benefits \xc2\xb7 Be a part of a dynamic, diverse team \xc2\xb7 Friendly work environment with in-house recreational activities \xc2\xb7 Employee purchase discounts Additional Information Full-time permanent position The candidate must be available from Monday to Friday 9:00AM -6:00PM Transit accessible location Max Advanced Brakes is an Equal Opportunity Employer \xe2\x80\x93 Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs. Job Types: Full-time, Permanent Salary: From $60,000.00 per year Benefits:
  • Company events
  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking
  • Store discount
  • Vision care
Flexible Language Requirement:
  • French not required
Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday
Supplemental pay types:
  • Overtime pay
Ability to commute/relocate:
  • Markham, ON: reliably commute or plan to relocate before starting work (required)
Work Location: In person

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Job Detail

  • Job Id
    JD2129787
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Markham, ON, Canada
  • Education
    Not mentioned