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Associate Marketing Manager, Digital & Planning

Kruger Products | Produits Kruger Mississauga, Ontario (Hybrid) Full-time

Job Details

At Kruger Products we have a shared vision for greatness. We manufacture some of North America\'s most popular tissue brands - Cashmere\xc2\xae, Purex\xc2\xae, Scotties\xc2\xae\', SpongeTowels\xc2\xae, Bonterra\xc2\xae, White Cloud\xc2\xae, as well as products for use away from home.

We are leaders in our industry, leaders in our communities, and leaders in sustainability. Our headquarters is in Mississauga, ON, and we proudly have nearly 2,700 employees spread across manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee.

WHAT YOU WILL DO

The Associate Marketing Manager, Digital & Planning is responsible for managing multibrand programs & properties, corporate planning & practices, and championing our digital and eCommerce ecosystem.

In this role, you will:

• Manage multibrand digital properties & communication channels including content creation, publishing, and project management, internal stakeholders
• Lead execution of multibrand eCommerce media plans in collaboration with agencies, brand & shopper marketing teams
• Collaborate with agencies and technology partners to develop monthly digital/eCommerce reports
• and quarterly business reviews
• Lead and support development of annual business reviews for multibrand & digital, as well as annual marketing plan
• Monitor, analyze and report competitive digital activity including advertising, promotions, products, and properties, and stay up to date on industry trends and emerging technologies
• Assist in the development and management of Marketing Mix Modelling, media benchmarking/KPI tracking, and digital media measurement plans
• Maintain up-to-date resources and provide thought leadership for playbooks, toolkits & templates across media, digital and eCommerce
• Support brand teams on product and eContent development projects for eCommerce
• Provide effective project management for corporate, multibrand & digital initiatives, including the process for annual marketing planning and maintenance of annual marketing calendar/blocking charts
• Ensure all projects and programs have detailed executional plans with clear KPIs and objectives, strong optimization throughout, and are followed up with detailed post-analysis
• Manage the Advertising & Promotion budget including Purchase Orders, invoicing, reconciliation and monthly accruals.

Job Requirements:

WHAT YOU WILL BRING

• A bachelor\'s degree in Business/Marketing/Commerce

Advanced degrees or relevant certifications considered an asset * 3-5 years of CPG experience in marketing, including experience managing digital properties and eCommerce

• A creative outlook with strong focus on data and analytics

Understanding of how to assess and apply the so what/now what * Experience working with digital channels across Paid, Owned, and Earned media (Brand Websites, Search, Social, Programmatic Display/Video, CRM/Email, retailer digital media)

• Experience developing/modifying images using Canva

Adobe Photoshop, Illustrator & Premiere a plus * Nielsen IQ and Kantar Retail IQ a plus

• A growth mindset with the ability to constantly learn what\'s new, share learnings & POVs, and champion new projects
• Experience interacting with and supporting internal and external clients/customers
• High level of attention to detail with strong project management experience, previous product development projects a plus
• A self-starter attitude with an ownership mindset; passionate, proactive and performance driven, with a bias for action
• Ability to draw upon consumers insights and trends to propel the business forward and connect with consumers

WHAT\'S IN IT FOR YOU

Our mission is to make everyday life more comfortable
Together we bring this mission to life
As an ever-evolving business, there are always exciting new challenges, diverse career paths, and opportunities to innovate
Be part of a recognized employer - Greater Toronto Top Employer since 2013, Deloitte\'s Best Managed Companies since 2018, and Forbes Best Employers in Canada.

Join Kruger Products and Expect to do Something Great.

We thank all applicants for their interest in Kruger Products; only candidates selected for an interview will be contacted.

Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals
Accommodation will be provided in all parts of the hiring process as required under KP\'s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33
Applicants need to make their needs known in advance.

#LI-Hybrid

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Job Snapshot

Employee Type Full-time

Location Mississauga, Ontario (Hybrid)

Job Type Marketing

Date Posted 01/18/2024

Apply to this job. Think you\'re the perfect candidate?

Job Details

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Kruger Products