Job Description

As our Marketing Manager (Digital), you will Join Us in Disrupting the Digital Space with our World Class Digital Commerce experience, bridging the gap between top brands & some very happy consumers!
The Rewards:

• Competitive salary, working Remotely with a professional team that values work/life balance.
• From day one: Group benefits, with employer paid Health & Dental.
• Plus: Competitive paid vacation and 6 personal days, per calendar year. And many more BSQ employee perks!
• Flourish your career alongside an exciting technology company that\xe2\x80\x99s aggressively growing its value.

The Role: As the Marketing Manager, you will be responsible for all things Marketing across several Brands and lines of business. You will build the yearly framework, marketing calendar and process; from research and planning to execution and analysis for all marketing channels. You will provide thought leadership and define the company\xe2\x80\x99s internal and external marketing objectives tied to corporate objectives and clear KPIs, liaise with account management and product teams to ensure alignment and retrieve inputs to the overall plans. The Marketing Manager will also be required to conduct regular market research and bring best-practice to the organization. This is a hands-on role and will require solid planning and execution, as you coordinate and consistently deliver strong results as working with cross functional teams to ensure that your business unit\xe2\x80\x99s plans are appropriately prioritized to the highest of standards. You will be responsible for:

• Planning and execution of digital marketing campaigns, including SEO/SEM, email, social media and creative content.

• Maintaining our social media presence across all digital channels

• Measuring and reporting on the performance and effectiveness of all digital marketing campaigns. You will coordinate and present regularly to senior staff on performance of channels in terms of return on ad spend and present continuous improvement recommendations based on key concepts such as attribution.

• Identifying trends and insights, and optimize spend and performance based on the insights

• Staying up to date with the latest trends and best practices in Marketing

• Forecast and prepare annual revenue budgets in collaboration with other internal teams. Presenting reports to executives, with ability to analyze problems and create solutions
• Conduct Customer Brand and product research initiatives, working with Business Development team
• Coordinate and deliver presentations that build holistic marketing strategy, processes, tools and templates to standardize our marketing toolkit for deployment internally and externally

Accountable for BlackSquare\xe2\x80\x99s marketing strategy and execution coordination including:

• Create content for corporate marketing collateral, website, blog, whites papers and social network and media content. Overseeing the overall operating content and providing analytics for review
• Stay up to date with the latest marketing trends, sift through data to find the most important, to think beyond.
• Support account management and lead teams with ability to bring strong subject matter expertise to client conversations and convince their local, global and senior leader levels mutually beneficial marketing plans / investments;

What you bring:

• Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in marketing, Business, Advertising or Communications is preferable.
• 5+ years of e-commerce experience managing a portfolio of products, including selling on DTC sites with the understanding of the different marketing levers that are used in e-commerce: SEO, PPC, Affiliate Marketing, Email Marketing and Social Channels;
• Knowledge and background in online campaign management and ecommerce with a strong understanding of ROAS and Sales Attribution.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong understanding of nuances of e-commerce selling process from acquiring the customer to physical last mile delivery
• Excel in interpersonal, service and entrepreneurial strengths, ensuring exceptional customer service.
• Experience with Shopify, Microsoft Ads, Monday.com, JIRA, Google-fu, Google Ads, Meta Ads, Search Console, Analytics, Data Studio and ultimate Optimization, with direction and use of process mapping.
• Solid background in SEO, SEM, PPC, social media and the use of other effective methods to expertly execute and positively influence for maximum results. Bridging the gap, delivering our unique world class digital commerce experience where Top Brands equals Happy Consumers!

Why BlackSquare:

• We\xe2\x80\x99re scaling, fast: We are an established company with 10+ years in the high growth field of ecommerce for the alcohol industry. We are now taking that experience global and scaling fast!

• We have an amazing team: Our culture is centered on strength in collaboration. Through trust and support, we have built a high performing team that is growing and learning every day. We take the work seriously but not ourselves and are always up for a laugh.

• You will be challenged: All our employees have the autonomy to stretch and grow as professionals, pushing themselves to make a real impact. If you are looking for a calm, consistent role where each day is the same then BlackSquare probably isn\xe2\x80\x99t for you.

• You can be yourself: We are a remote-first company with flexibility to manage a balance between home and work, whatever that means for you. Every one of our employees enriches our culture by showing up everyday with their unique and authentic selves.

BlackSquare Commitment, is building an environment that values diversity, equality and inclusion. Our belief is that we are a place of belonging that recognizes and respects our diversity and provides platforms to learn from each other. We ensure equal opportunity for all applicants and encourage people of all visible minorities and racialized people, including Indigenous applicants, and those of any religion, sex, age, disability, sexual orientation, gender identity or expression to apply. When Applying: Please provide a cover letter and resume. In your cover letter, please also provide answers for each of the following questions:

• What do you know about our business and industry?
• Have you ever purchased products from one of our clients?