Job Description

The Opportunity: We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.The Marketing Consultant is responsible for providing leadership to cross-functional marketing teams in the development of marketing plans and programs, working for identified lines of business. This role oversees end-to-end development of marketing support materials and programs, directs creative and copy development and works to ensure production and distribution functions are seamless for programs. They are responsible for creating and executing specific sales communication programs to support the identified marketing plans as needed. This position is also involved in providing leadership from marketing with clients on product development including recommendations on market needs/wants and recommendations on how to launch the product to market.
*How you will create impact: *

• Recommend, plan, write and manage the strategy and execution of marketing communication campaigns and materials which include but are not limited to electronic communication, advertising, point-of-purchase, letters, print collateral and promotional materials, product forms, product sales support, sales promotion, product launches, etc. Identify potential cross sell and prospecting opportunities to exploit through marketing programs.

• Continually review marketing programs under his/her purview to ensure we are delivering the appropriate suite of programs to our business partners in the most effective distribution channels.

• Establishes, nurtures and enhances effective relationships with various client groups through planning and directing marketing, communication and advertising strategies and programs, using a wide array of resources and tactics.

• Lead the creative development of marketing communication and sales support materials including suggesting alternative solutions to communication, design and production issues.

• Participate in strategic planning activities as a member of planning teams and anticipate, recommend and execute communication activity to support team objectives.

• Participate in the product/service development and positioning during the creation phase (providing the client voice on whether it is a product/service there is a market for) and the execution phase (marketing programs to launch the product/service.

• Manage budgets allocated to the execution of marketing/sales support initiatives.

• Analyze and report on the results of marketing communication/sales support initiatives.

• You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.

• You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions and proactively propose solutions.

• You have strong communication skills to clearly convey messages and explore diverse points of view.

• You build trusting relationships and provide guidance to support the development of colleagues.

• Five to seven years' experience in a marketing communication function.

• University degree (marketing, communication).

• Skilled in project management, marketing and communications strategic planning, organizing and consensus building. Negotiating and budgeting skills required.

• Knowledge of the print production process and web communications management.

• Proven ability to execute marketing programs utilizing a variety of tactics, including direct marketing, advertising, promotion, public relations, sales force incentives, collateral, multi-media, video, web, etc.

• Training and development opportunities to grow your career with one of Canada's Best Employers.

• Flexible work options and paid time off to support your personal and family needs.

• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.

• Paid volunteer days to give back to your community.

• A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.

• Dental care
• Extended health care
• Paid time off
• RRSP match
• Vision care
• Wellness program