Salesforce Marketing Consultant
This role is responsible for collaborating with FCTG Corporate Marketing leadership globally, as well as internal Salesforce users, to develop and prioritise a strategic roadmap for the Marketing discipline for both the Salesforce platform and the various Marketing integrations.
It involves working with business leaders & users globally to create the long-term vision that will drive continuous improvement of the Marketing efforts on the Salesforce platform, whilst strengthening engagement with Marketing users. The Marketing Product Owner will work closely with the Head of Product to ensure cohesion of cloud roadmaps and alignment with business objectives.
The Salesforce Marketing Consultant is Accountable to the Global Corporate Marketing Steerco
Key to the role is creating productive stakeholder relationships, increasing adoption of existing products and identifying innovative solutions.
They will become the voice of the customer when engaging with technical delivery and design teams and facilitate uptake of products by planning development of product collateral, supporting and evaluating campaigns, and monitoring product performance.
The role will be seen as the expert of both Marketing and the FCTG Corporate Sales & Marketing business, with the ultimate outcome to deliver a business process automation tool that increases business profitability, adoption and performance that aligns with the team's strategy and goals.
The successful person will drive product optimization and be passionate about ensuring the products are designed and deployed in the correct way and by continuously improving customer engagement and experience
Responsibilities:
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