Job Description

We are currently looking to bring on board a dynamic and eager Marketing & Communications Coordinator to contribute to the planning, execution, and reporting of all year-round marketing initiatives to help TIFA grow audiences, elevate its profile and generate revenue.

Position Title: Marketing & Communications Coordinator
Department: Marketing
Reporting to: Head of Marketing
Type of Employment: One year contract (October/November 2023 -2024), 35 hours per week
Location: Toronto

Duties:

• Assist with the development of marketing strategy by providing research, collected data, and insight.
• Coordinate the execution and tracking of marketing campaigns, multi-channel promotions, and other initiatives.
• Work cross-functionally with other teams to activate marketing systems related to the delivery of events, including ticketing systems, campaign tracking mechanisms, event logistics and stakeholder communications.
• Coordinate the deployment of marketing and fundraising materials across multiple distribution channels (including print, digital, and out-of-home).
• Assist with the development of TIFA\xe2\x80\x99s email marketing strategy, organize email campaign calendars and deploy communications.
• Coordinate advertising campaigns (traditional and digital).
• Conduct competitive research to help identify new audiences, partners and promotional opportunities.
• Coordinate, distribute, collect and analyze audience surveys.
• Cultivate relationships with strategic partners and stakeholders, and deliver mutually-beneficial results.
• Manage department contact lists and oversee database functionality.
• Coordinate the production of creative assets (print, digital and out-of-home) from collecting raw materials to writing and editing copy, liaising with graphic designers and managing approvals.
• Buy media and traffic ads to outlets.
• Proofread and draft copy for campaigns, letters and other materials.
• Ensure adherence to established organizational brand guidelines and positioning across the organization and by third parties.
• Assist with the coordination of press releases and media interviews, monitor media coverage and archive press clippings.
• Liaise with organizational stakeholders (including government bodies, programme partners and author participants) in a professional manner.
• Implement systems for campaign measurement and capture/monitor results for evaluation and reporting.
• Provide monthly and campaign-specific marketing reports as needed.
• Monitor and update project tracking documents and oversee the completion of tasks effectively and on time.
• Prepare and execute event booking contracts for the box office.
• Update database systems when necessary and run queries and reports.
• Assist with training and supervision of volunteers and seasonal interns.
• Assist with department presentations and meeting preparations.
• Assist with event logistics outside of regular office hours.
• Perform other support activities as required.

Requirements:

• Two (2) years experience working in a marketing or communications role, or similar function.
• Post-secondary education in marketing, communications, or arts administration.
• Proven experience executing and reporting on marketing campaigns, demonstrating an understanding of current trends, tools, best practices and measurement techniques.
• Strong project coordination experience, including preparation and oversight of timelines, ensuring projects are completed on time, budget and on spec.
• Experience working with email automation systems (ie, Wordfly or MailChimp), Customer relationship management and/or ticketing software (ie,Tessitura, Raisers Edge or Salesforce), Google Analytics, Google Adwords, Google UTM manager, campaign tracking and coding practices
• Proficiency in Microsoft Office Suite.
• Given the nature of our industry, the incumbent must possess strong writing, editing and proofreading skills.
• Thrives in a fast-moving, collaborative environment.
• Highly organized, detail-oriented, multitasker \xc2\xb7 Confident, personable and persuasive communicator.
• A creative, numbers-driven individual, self-motivated.
• Must be legally eligible to work in Canada. International applicants must have a valid employment Visa authorizing their ability to work in Canada for the duration of the one year contract.
• This role is based in Toronto.
• TIFA recognizes its heightened duty to protect employees from the health and safety risks associated with COVID-19. As such, an offer of employment shall be conditional on proof of full COVID-19 vaccination with a vaccine series approved by Health Canada or the World Health Organization.

Additional Info:

Our Values:

Open: We\xe2\x80\x99re friendly, welcoming and inclusive, with an experimental attitude that thrives on collaboration.

Brave: To achieve our bold ambition we empower and support imaginative risk and we always try to learn from our mistakes.

Rigorous: We are committed to excellence in all we do, ensuring every visitor encounter is safe, memorable and enriching.

Kind: We value and respect each other and all our visitors, celebrating difference and striving to realise potential.

Workinculture