Business Development Department DMS Technologies Inc. (dba eBASE) is currently seeking a Marketing & Business Development Coordinator to manage, organize, and lead marketing and company initiatives. POSITION DESCRIPTION The Marketing & Business Development Coordinator will be to implement multichannel marketing strategies and tactics that support the eBASE brand and drive business performance. You will work with other key stakeholders to create and execute consumer-centric plans which drive market share, and mobilize the resources required to drive sales, customer retention, education, and community support. You will manage the marketing foundation and structure to ensure superior creative and timely delivery of multiple projects ranging in scale and complexity from mass advertising and brand development to digital email marketing and internal communications. The Marketing & Business Development Coordinator will report directly to the VP of Business Development. ESSENTIAL FUNCTIONS and RESPONSIBILITIES The successful applicant will:
Lead the execution of innovative and creative marketing programs which support the eBASE brand and drive sales and market share
Compile and deploy all client communications to announce new features, planned and unplanned software updates, and marketing initiatives
Coordinate, and update all content marketing visuals including Marketing & Sales collateral, product sales presentations, and demand generation such as request for proposals (RFPs)
Plan, register, and organize all event management efforts such as Trade Shows and conferences throughout the year including coordinating promotional items and all show collateral for sales team
Plan & Schedule weekly social posts on LinkedIn
Drive and coordinate all efforts around eBASE University including scheduling monthly webinars and weekly Study Hall sessions for existing eBASE Clients
Coordinate and manage partnerships with suppliers
Communicate and work with internal stakeholders to ensure proper coordination and participation in all marketing efforts
Track, monitor and ensure appropriate spending in relation to marketing budget and ROI
Assist with cold calling and following up with potential client
SKILLS and KNOWLEDGE The successful applicant will have the following skills and knowledge:
Handle escalations tactfully, promptly and with genuine care for the customer\xe2\x80\x99s experience
Lead by example
Ability to maintain a cool head under pressure
Superior written and verbal communication skills
Willing to work hard and have a good job tenure
Growth oriented and career minded
Have a friendly and helpful attitude
Must be able to work independently and resourcefully to meet established goals
QUALIFICATIONS
University Degree (Business or Marketing preferred)
Previous administration experience or power user of CRM
Strong knowledge and experience of marketing automation required
Technically savvy in digital tools (Canva, Adobe, Zoho Campaigns) and social media (LinkedIn, Twitter), with previous experience managing social media platforms
Advanced knowledge of digital marketing
Demonstrated experience in software marketing
Demonstrated experience developing and implementing marketing plans with specific experience in advertising, collateral development online marketing and event marketing
Experience with Wordpress Elementor is an asset
Experience with Microsoft Office Suite including PowerPoint
LANGUAGE English OTHER This position is a hybrid role and may require the successful applicant to work, on occasion, in-person, in our offices in St. Catharines, ON. This position is being offered as full-time permanent 40 hours per week. COMPENSATION We offer a competitive compensation program and comprehensive Employee Benefits Program including Life Insurance, Disability, Dental, Vision and Extended Health Care. WE ARE AN EQUAL OPPORTUNITY EMPLOYER All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CANADIAN WORK AUTHORIZATION All applicants MUST be authorized to work in Canada. Any applicants not meeting this criteria will not be notified and will not be considered eligible for the position. Job Types: Full-time, Permanent Salary: $50,000.00-$60,000.00 per year Benefits:
Automobile allowance
Casual dress
Company events
Dental care
Disability insurance
Extended health care
Life insurance
On-site parking
Vision care
Flexible Language Requirement:
French not required
Schedule:
8 hour shift
Day shift
Monday to Friday
Supplemental pay types:
Bonus pay
Ability to commute/relocate:
ST CATHARINES, ON: reliably commute or plan to relocate before starting work (preferred)
Education:
Bachelor\'s Degree (required)
Language:
fluent English (required)
Work Location: One location Application deadline: 2023-04-13
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