Job Description

Position Scope/Summary:Reporting to the Executive Director, the Marketing and Communications Manager will lead the development and implementation of strategic communications plans and marketing activities. You will oversee all marketing and communications initiatives to ensure Caregivers Alberta is well represented in communities throughout Alberta. This position will help advance the profile and image of Caregivers Alberta among a diverse audience that includes caregivers, healthcare professionals, nonprofit organizations, media, volunteers, government, and the community at large. As a member of the Leadership Team, you will provide communications counsel, safeguard our brand and reputation, oversee issues management, and lead all media relations activities.Key Responsibilities 1: Communications (50%)

• Develop an annual communications plan
• Identify and operationalize community engagement opportunities, such as tradeshows, speaking engagements, etc.
• Deliver presentations to community organizations to inform communities about Caregivers Alberta
• Identify emerging issues and develop key messages to support Caregivers Albertas reputation
• Respond to communication-related issues in a timely manner
• Collaborate with stakeholders to develop joint communications initiatives
• Oversee the development of various communications initiatives, such as websites, social media, media releases, factsheets, community updates, newsletters and email marketing campaigns, annual reports, etc.
• Schedule and coordinate media interviews and press conferences
• Lead and mentor communication interns and co-op students
• Plan and manage the design, content, and production of brochures, annual reports, program-related materials, and corporate videos
• Overall responsibility for website content and design
• Overall responsibility for social media content and presence, including monitoring comments and issues

Key Responsibilities 2: Marketing (30%)

• Promote our programs and services at community events
• Advertise our programs and services in media and on online platforms such as Facebook and LinkedIn to reach caregivers throughout Alberta
• Plan and coordinate the design, production, and distribution of all marketing materials

Key Responsibilities 3: Other duties (20%):

• Support the planning and implementation of a biennial conference
• Provide expert counsel to the Executive Director and Operations Team

Qualifications - Minimum and Preferred (Education, Certification, Degree, Concentration, Skills, Knowledge, etc.):

• Bachelors degree in English, Journalism, or Communications
• Minimum 3 years experience in a communications role
• Strong knowledge and understanding of current trends in digital media/social media
• Demonstrated ability to develop relationships with stakeholders
• Ability to respond appropriately in pressure situations with a calm and steady demeanor
• Supervisory experience would be considered an asset
• Culture-builder
• Ability to work collaboratively, develop and sustain interpersonal relationships with internal and external stakeholders
• An ability to simultaneously and successfully handle multiple competing files and shifting priorities and deadlines
• Excellent verbal and written and editing communication skills with strong attention to detail
• Experience with public presentations would be considered an asset
• Working knowledge of Adobe, Canva, email marketing software and CRM tools such as Salesforce would be considered an asset
• Strong computer skills in Word, Excel and PowerPoint
• Use of reliable vehicle with valid license and insurance and Police Records Check
• Some travel within the province may be required
• Occasional evening and weekend work required

Additional Responsibilities:Supervisory responsibilities: May involve some supervisory responsibilitiesBudget responsibilities: Some budget oversight and responsibility*When applying please include a cover letter with salary expectationsJob Types: Permanent, Full-timeBenefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Vision care

Schedule:

• Monday to Friday
• Weekends as needed

Ability to commute/relocate:

• Edmonton, AB T5B 1R1: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Work Location: Hybrid remote in Edmonton, AB T5B 1R1Application deadline: 2023-10-31