Welcome to Kasian Architecture Interior Design and Planning, where over 33 years of design excellence have sparked a passion for transforming ordinary spaces into extraordinary experiences. With a national presence throughout Canada, we leverage the experience of our 300 Kasian team members to deliver innovative and unique design solutions in multiple market sectors: Commercial, Workplace, Healthcare, Senior Living, Public, and Industrial
THE OPPORTUNITY:
Located in Toronto, Calgary, Edmonton or Vancouver, the Marketing & Communications Manager will partner with our Market Sector Chairs, Principals, and Associates and lead the Marketing and Proposal Specialist Team to further our highly creative and comprehensive strategy to raise the profile of Kasian\'s brand and to help win exciting new projects. This role requires a creative and proactive doer with the confidence and tenacity to bring a fresh perspective to the role.
POSITION + SCOPE:
As the Marketing Manager, your responsibilities will fall into the following categories:
Strategy and Communications:
\xc2\xb7 In collaboration with the CEO and Business Development Leaders, create and manage annual Firm and Sector Marketing plans and budgets that support the firm\'s strategic business objectives and revenue goals.
\xc2\xb7 Perform benchmarking in Kasian\'s market sectors including competitive analysis, strategic intelligence, and market and industry trends.
\xc2\xb7 Serve as Kasian\'s brand guardian by guiding, evolving and maintaining the firm\'s brand identity standards.
\xc2\xb7 Development of Public Relations initiatives to promote the Firm.
Content Development and Management:
\xc2\xb7 Produce persuasive and well-written content for brochures, social media, proposals, thought leadership, website, etc.
\xc2\xb7 Create and manage a calendar of events such as thought leadership contributions, editorial calendars, webinars/podcasts, social media, conferences, awards programs, etc.
\xc2\xb7 Keep the website updated to reflect the firm\'s brand and its focus on the award-winning design
\xc2\xb7 Support the firm\'s internal communications program
Team Management:
\xc2\xb7 Manage, motivate and lead the Marketing team including workloads, schedules, and deadlines
\xc2\xb7 Provide design and content guidance to the Marketing Team on all internal and external communications
\xc2\xb7 Work with the Proposal Team lead to coordinate Proposal Team and Marketing Team efforts
\xc2\xb7 Support the proposal specialist team in their needs and upkeep of Kasian\'s project collateral
Skills, Experience & Qualifications:
To succeed, this individual will be able to draw from their experience with a wide range of marketing elements including brand positioning, graphics, digital and social media, public relations and communications. In addition to this, exposure to events, sponsorships, content strategy, sophisticated proposal generation and production standards will be required. You will also have:
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