Job Description

Description

Hi there, we\xe2\x80\x99re Article. We\xe2\x80\x99re an online furniture company creating remarkably better furniture experiences one sofa at a time. And as the Marketing Analytics and Measurement Manager, you\xe2\x80\x99ll be the subject matter expert when it comes to everything around Marketing Analytics and help fine-tune our marketing efforts.


Why We Need You:


Our marketing team needs you, and by you, we mean someone to come in and own the tracking, measurement, and testing of the data produced by our marketing initiatives and campaigns. You are someone who can find a story within the data. From there, you will create tests to dive even deeper into the data. Your insights from those tests will help guide every arm in the marketing department on what they should be doing less and more of.


Tracking and measuring incoming data is part of your role. You need to be able to derive meaning and then \xe2\x80\x9ctest\xe2\x80\x9d those insights. Are your inferences accurate? That will be your job to figure out through designing and the use of different testing methodologies.


Over the first few months, you will build trust and relationships with the key stakeholders in the Marketing team and the Data team. You\xe2\x80\x99ll dig in to understand what they want to be measured and learn their goals.


Simultaneously, you\xe2\x80\x99ll be working with the tech team to set up your data infrastructure and pipelines.


Our long-term goal is to build out a team - but as of now, this role is a high-level individual contributor role.


Why Article?


As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you\xe2\x80\x99re trusted to explore solutions you believe will work best (you\xe2\x80\x99re the expert, after all). You\xe2\x80\x99ll do all this while growing your skills within a company that is redefining the furniture industry.


This role can be remote within Canada 4+/- hours of Vancouver\xe2\x80\x99s time zone (PST)

The Marketing team at Article is small and mighty. We strive to fully understand our customers\xe2\x80\x99 wants so that Article can deliver a remarkable online shopping experience.

What You\xe2\x80\x99ll Do:

• Owning testing methodologies to measure the incremental impact of marketing campaigns on business outcomes, such as sales or revenue
• Owning Marketing Analytics tooling
• Owning pixel/tagging/management strategy
• Collaborating with cross-functional teams, such as marketing, sales, and product, to identify key performance indicators (KPIs) and establish goals for marketing campaigns.
• Presenting findings and insights to stakeholders clearly and concisely.
• Working cross-functionally with many teams with the goal of creating an action plan from your findings.

Who You Are:

• This is a management-level position, so you will need to have a proven track record of delivering results in this area, and typically 5-8 years of experience under your belt.
• Your background could be in marketing, economics, statistics, or data science. We\xe2\x80\x99re open to talking to people from varying backgrounds.
• Experience with marketing analytics, including developing and implementing strategies to track and measure the effectiveness and incremental impact of marketing campaigns on business outcomes.
• Strong analytical skills and experience with data analysis tools and techniques, such as Excel, SQL, and statistical software.
• Familiarity with marketing technologies and tools, such as marketing automation platforms, analytics platforms, and tagging management tools
• Experience with Marketing Mix Modelling, Incremental Lift testing, A/B testing, mixed market testing, and other experimental techniques.
• Knowledge of statistical analysis techniques, experimental design, and scientific processes.

Perk & Benefits:

• You\xe2\x80\x99ll start with at least 29 days off between vacation, wellness days, holidays, and an Inclusion and Diversity Day
• We offer access to excellent dental and health benefits packages, plus a health/lifestyle spending account for your total physical and mental well-being
• We want you to experience the obsession our customers have for Article furniture. You\xe2\x80\x99ll enjoy a 45% discount (15% for friends and family, too) on our whole product offering
• We offer stock options to reinforce our \xe2\x80\x9cOwnership Mindset\xe2\x80\x9d
• When you\xe2\x80\x99re in the Vancouver office, we\xe2\x80\x99ll think you\xe2\x80\x99ll love:
  • The Article HQ is a converted warehouse, with an open layout, and well-stocked kitchens filled with snacks, premium coffees, and teas (and ALL the milks)
  • Our workspace is flexible. Choose where you sit - work from an Article sofa, one of our thoughtfully staged collaboration spaces or a private meeting room
  • A dog-friendly office. If you have a well-behaved, well-socialized pup, they\xe2\x80\x99re welcome too
  • Onsite fitness equipment, change rooms with showers, and bike storage

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About Article

Hi there, we\xe2\x80\x99re Article.

Since 2013 we\xe2\x80\x99ve been redefining the furniture industry one sofa at a time. Founded in Vancouver, Canada, we now have remote Particles (people of Article) across the globe, and an office in Vietnam. Our US and Canadian home delivery network serves our customers coast to coast.