Job Description

Description :

At Parkland, our purpose is to Power Journeys & Energize Communities. We are a prominent independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. As One Parkland team, we proudly serve diverse retail, commercial and wholesale customers across Canada, the United States, the Caribbean region, and South America. We power a growing family of locally known brands including Fas Gas Plus, Pioneer, RaceTrac, Superpumper, Ultramar, Chevron, Esso, and ON the RUN.

During the month of November, we are honoring veterans and soldiers in the communities we operate in. We have team members throughout our organization who have served in the military, including Bob Espey our President and CEO, and Parkland is proud to be a part of their journey. We encourage you to visit our website to hear from Bob and other veterans on the Parkland team: . If you are a veteran or military spouse, we hope you consider us for your next opportunity.

Position Title: Marketing Sponsorships and Activation Manager

Team and Location: Strategic Marketing - Calgary, AB l Toronto, ON l Montreal, QC l Miami, FL l Salt Lake, UT

Position Summary:

Reporting to the Director of Marketing Execution, overseeing Canada and the US, the Manager of Sponsorships and Activations will be an integral member of Parkland's strategic marketing team. In this role, they will be responsible for leading Parkland's sponsorship strategy and day-to-day management of partner relationships and the development and execution of sponsorship programs. The successful candidate will coordinate and execute the planning, communication, delivery, and reporting of Parkland's high-value and long-term sponsorship initiatives and promotional partnerships. With an evolved portfolio including, Indy Car racing, hockey, football, soccer and golf, they will help align organizational priorities and support business objectives, while developing benefits and activations that add value to our many customer facing brands. As Parkland continues to grow and become more dynamic, we are seeking an individual that can exhibit a high standard of excellence, enjoys challenges, and is results-driven. The incumbent must be highly motivated and demonstrate the ability to work in an agile environment.

Key Responsibilities:

• Develop and implement a cohesive sponsorship strategy that incorporates various partners and integrates multiple Parkland brands including our loyalty and rewards program, c-store retail brand and regionalized fuel banners.
• Execute and manage sponsorship programs and deliverables as well as oversee on-site activations including event marketing, promotions, traditional and digital advertising, content creation, and event hosting. 60-70% of time focused on racing partnership and 30-40% of time on all other sponsorships.
• Develop and execute compelling activations at sponsored events, being innovative while creating memorable and engaging experiences that build brand affinity. Capture sharable content that enhances Parkland's brand value.
• Research, evaluate and review incoming sponsorship opportunities and requests. Negotiate and manage new & existing agreements - including delivery and utilization of contractual assets.
• Build and foster relationships serving as the main point of contact for partners managing communication internally and externally, to maintain and grow partnerships.
• Manage key agency relationships, deliverables, budgets and timelines providing detailed marketing briefs ensuring goals and objectives are clearly outlined with intended results confirmed.
• Collaborate with internal departments including Marketing, Loyalty, Operations and Merchandising to provide creative and strategic sponsorship opportunities that build brand affinity, drive sales and amplify existing campaigns/communications.
• Track, measure, and report on sponsorship activity, results & KPIs. Refine sponsorship evaluation and activation processes as required.
• Assist with financial management, budgeting, invoicing, etc.
• Overall responsibility for procedural governance of legal, privacy and security regulations related to marketing sponsorship initiatives.

Qualifications & Skills:

• Significant experience (5-10 years) and a proven track record in the field of sponsorship marketing, sports/car racing marketing or brand management experience is preferred.
• University degree in Marketing, PR, communication, business, or related field.
• Highly motivated, organized, and self-directed, with strong attention to detail.
• Superior communication, relationship, and partner liaison skills.
• Intermediate to advanced MS Office skills, particularly with Word, PowerPoint, and Excel.
• Distinct knowledge and understanding of marketing fundamentals.
• Strong negotiating and partner management skillset required.
• Ability to plan projects from conception to implementation.
• High energy to produce results through periods of heavy work or fast-paced conditions.
• Comfortable in a role that requires both strategic thinking and operational implementation.
• French language skill considered an asset.
• Position will require 10-25% travel a month (including some weekend related events).

We Offer:

• Our Performance-based Annual Incentive Plan, an annual bonus awarding your performance.
• A share in our success through the Employee Share Purchase Plan and 100% company matching.
• Flexible medical and dental packages, a Health Care Spending Account, along with a supportive Employee and Family Assistance Program.
• A focus on healthy living through wellness initiatives and an annual fitness reimbursement program.
• Participation in Parkland Pledge, an employee-driven charitable giving program.
• An employee referral program - earn up to $2000 for your referral.
• In-house learning and development opportunities, leadership training, international opportunities.
• Discount Programs and Educational Scholarship Programs for family members.
• A safety focused work environment and ongoing safety training.

Please note:

• Candidates must be legally able to work in Canada at this time. Parkland regrets that it is unable to sponsor employment Visas.
• Parkland Corporation is committed to the principles of Employment Equity. We strive to provide accessibility in employment to ensure equal access to employment opportunities for candidates, including persons with disabilities. Parkland Corporation will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability, please notify us upon scheduling your interview.
• Please note that final candidates for this position will be required to undergo a confidential pre-employment background check which may include but not be limited to educational, criminal, credit, drug and alcohol and/or Fitness for Duty testing.

This position will close when a successful candidate is found or on November 24, 2022.