Company: Finning International Inc.
Number of Openings: 1
Worker Type: Permanent
Position Overview: The Marketing Analytics Analyst (Web and Marketing Analytics) manages Finning's Global Marketing Analytics Services and Operations across both strategic roadmap planning, execution and day-to-day operations that support a global team to deliver on a broad range of strategic business priorities (Priority Value Drivers). The team is a key enabler and driver or capabilities to global teams.
The individual is a key partner of the global Marketing Transformation team and responsible to lead and support teams (internal and vendors) in all aspects of Marketing data and Website analytics; data design, implementation, reporting, and analysis across both Finning's digital eco-system of websites and platforms (ex. Finning.com, CUBIQ, Parts.Cat.com, and others.) and Marketing performance reporting (ex. campaign performance, lead attribution, sales funnel and revenue performance, etc.)
The individual is responsible to manage and grow the Marketing Analytics CoE across core areas of measurement, technology, operations, governance, training and education, change management and best practices.
The individual collaborates with both internal teams and vendor management (ex. vendor(s). They support all Marketing Analytics services and comfortable as a platform administration on Adobe Analytics, Adobe Launch, Adobe Target. Bonus platforms include Microsoft Azure, Observpoint, HotJar and related MarTechs.
The individual is a Marketing technologist who is a consultant to business stakeholders and a storyteller of data and analytics to lead change management areas that build greater awareness and knowledge, desire and adoption and grow Finning's data-driven Marketing culture.
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Major Job Functions:
Web Analytics - 40%
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