Job Description

Our banking client is looking for an Jr. Web Analytics Implementation Analyst with Javascript and Analytics Tagging experience to manage digital marketing analytics tags

Duration: 12 months, possibility of extension

Location: Toronto, Ontario

Business Unit: Enterprise Analytics

Interview Process: 1 round, potentially 2 rounds (WebEx)

CANDIDATE PROFILE DETAILS:

Degree/Certifications Required: Minimum diploma in related field (Computer Science, Digital Data related field)

Years of experience: 2-4 years\' experience

Reason for request/why opened: Net New Roles to support requests

% Interaction with Stakeholders: 50% of the time

Team Size: 30 people or so

Daily Responsibilities:

• Measurement Solutions - Marketing Capabilities manages all digital marketing analytics tags for the bank and collaborates with our digital marketing stakeholders to define KPIs, tagging requirements and overall measurement strategy. We translate business requirements into technical specifications for custom digital analytics implementation.
• Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System (Ensighten, Adobe Launch).
• Consult with digital markers and other partners to obtain a clear understanding of requirements.
• Ensure all tag implementation are tested before publishing to production
• Work closely with the Measurement Solutions team members to ensure that the digital projects\' marketing tags (Floodlights, Google Analytics, Lytics, Salesforce, Facebook/Meta CAPI, etc) are taken care of.
• Adobe Target mbox tag implementation

• Javascript - 2 years- 2 years
• Analytics tagging implementation - Adobe analytics, Google analytics, Marketing tagging implementation - 2 years

• Other Adobe experience (Adobe Target, Adobe Audience Manager, Adobe Launch)
• Jira experience
• Web SDK experience

S.i. Systems