Job Description

Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.


Role
We are looking for an Analyst, Marketing Analytics & Insights to join our team for a full-time position. The ideal candidate will be a detail-oriented, analytical person who will help deliver actionable customer, segment, product & loyalty program (LP) insights and proactive business/LP recommendations that support both immediate and long-term business objectives.

Reporting to the Director, Marketing Analytics & Insights, you\'ll support the Marketing Analytics & Insights team\xe2\x80\x99s mandate of accelerated growth, actionable insights & business intelligence.


You will work closely with the broader Marketing team, as well as the Product, Partner Success, Delivery/Activation and other teams, as required.


Responsibilities

• Developing a deep understanding of partners\xe2\x80\x99 business, objectives and customers to ensure recommendations are tailor-made and on-strategy.
• Working closely with various teams on identifying, creating, testing and implementing opportunities to increase engagement and drive KPIs (e.g. A/B testing, new product/marketing feature rollouts, new marketing channel opportunities).
• Ensuring that each initiative considered has a robust testing and/or measurement plan at its outset, then executing that plan and reporting its results.
• Conducting analyses to understand the effectiveness of marketing campaigns/initiatives, providing recommendations for improvement, optimization and deployment of new tactics & strategies.
• Monitoring overall performance trends, profiling members & developing customer segmentation - driving insights around customer behaviour to foster a strong understanding of conversion drivers and personas.
• Analyzing storefront performance & monitoring the customer purchase journey to identify customer friction points and areas for improvement/optimization; working with Product/Marketing/UX team(s) to optimize end customer journey.
• Identifying the best-performing initiatives and communicating results to a more senior audience, recommending areas of increased focus
• Participating in special projects as required, with responsibilities including data gathering, bespoke analysis, and the presentation of results and recommendations to internal and external stakeholders.
• Serving as a subject matter expert for product/marketing data & capabilities.

Qualifications

• Experience translating key business questions into well-structured analysis and presentations shared back to the business & partners.
• Significant experience analyzing and measuring marketing promotion performance.
• Strong analytical and problem-solving skills, with an ability to distill a large amount of data into actionable insights.
• Well-developed communication and interpersonal skills to work cross-functionally, including developed written and presentation skills.
• Ability to perform in a fast-paced environment where priorities change and need to be rebalanced.
• Understanding of customer segmentation and predictive analytics.
• Solid Data Visualization Tool experience. Looker and/or Grafana experience is considered an asset.
• Experience using statistical analysis tools/languages (e.g. SAS, Dataiku, Alteryx, SPSS / R, SQL, Python etc) to manipulate and analyze large and varied data sources.
• Experience working with web analytics platforms (e.g. Google Analytics, Adobe Analytics, etc).
• Degree in Business, Economics, Mathematics or Statistics is an asset.

For this role, you can be anywhere in Canada, given you are comfortable working within the ET timezone.


Benefits and Perks
We want everyone to stay healthy, upgrade often, and feel supported!
\\uD83C\\uDFE6RRSP Matching
\\uD83C\\uDFE5Comprehensive health plans
\\uD83D\\uDCC5Unlimited PTO
\xe2\x9c\x88\xef\xb8\x8fAnnual upgrade credit
\\uD83C\\uDFCB\xef\xb8\x8f\xe2\x80\x8d \xef\xb8\x8fAnnual physical wellness credit
\\uD83E\\uDDD8Annual mental wellness credit
\\uD83D\\uDCCDFlexibility to work remotely