Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto\xe2\x80\x99s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario. We embody our values in everything that we do. We Serve with Passion, Think Forward, and Play as a Team. If you can relate, we want to hear from you! Our Product & Innovation office is seeking a Manager, Tourism to join the team. This individual will be responsible for developing and managing new Regional Tourism initiatives for generating both ridership & revenue for GO Transit, PRESTO and UP Express brands. What will I be doing?

• Develop Insights from data to recommend key regions and destinations for increasing GO/UP ridership
• In alignment with GO brand strategy, identify key partner and event opportunities to deliver ridership and fare revenue objectives.
• Form new partnerships with key players in each destination market, including BIA\xe2\x80\x99s, Regional Tourism Offices, and Municipal partners
• Recommend new products and services to enhance our tourism strategy
• Understand emerging market trends and jurisdictional leading practices
• Lead cross divisional teams to implement new tourism products, promotions and services
• Develop presentations for new partners, major stakeholders, senior management and Board committees to obtain support for new products, services or strategies.
• Lead cross functional teams to implement new rail and bus services that support delivering increased ridership to key destinations
• Administer Metrolinx\xe2\x80\x99s Tourism Strategy, by developing Regional Tourism partnerships that align with Metrolinx brand strategy, ridership goals and revenue targets.
• Work with internal and external stakeholders to research and identify new destinations and customer experience gaps related to tourism travel & to maximize fare revenue initiatives and partnership opportunities
• Manage internal and corporate compliance with the Freedom of Information Act (FOI) and Freedom of Information and Protection of Privacy Act (FIPPA) for non-fare revenue and Tourism initiatives
• Develop, document, and implement team operating policies and procedures
• Recommend annual Tourism marketing plan to meet customer needs, ridership and revenue goals
• Work closely with operations and marketing divisions to ensure full alignment with adding or enhancing existing services to create tourism demand.

What skills & qualifications do I need?

• Completion of a degree in Hospitality & Tourism, Marketing or a related discipline \xe2\x80\x93 or a combination of education, training and experience deemed equivalent
• Minimum eight (8) years\xe2\x80\x99 experience designing or managing tourism & marketing campaigns
• Tourism Marketing, Training in business development, sales, account management and/or marketing is an asset
• Management and leadership experience to provide strategic leadership and management oversight to a team of contributors
• Negotiation and political acuity to obtain senior management and Board committee support for initiatives
• Interpersonal and oral/written/presentation skills to present recommended program changes to internal and external stakeholder groups
• Freedom of Information Act (FOI), Freedom of Information and Protection of Privacy Act (FIPPA)
• Financial reporting, analytical and problem solving skills to prepare and analyze financial reports

Don\xe2\x80\x99t Meet Every Requirement? If you\xe2\x80\x99re excited about working with Metrolinx but your past experience doesn\xe2\x80\x99t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team. We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations. Accommodation : We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Recruitment team know by contacting us at: 416-202-5601 or email hr.recruitment@metrolinx.com . Application Process: All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any background information provided be misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application. Metrolinx employees are required to be fully vaccinated against COVID-19 in accordance with Metrolinx\xe2\x80\x99s Mandatory COVID-19 Vaccination Standard, made under the Metrolinx Communicable Diseases in the Workplace Policy, as a condition of being eligible for the recruitment process. Proof of COVID-19 vaccination will be required. If you are not able to obtain COVID-19 vaccination for a reason related to a protected ground of discrimination under applicable human rights legislation, you can request accommodation from Metrolinx. We thank all applicants for their interest, however, only those selected for further consideration will be contacted. WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER. #LI-SC1