Job Description

The Role

We are seeking an energetic and enthusiastic individual to fill the new role of Manager of Marketing, Communications and Corporate Partnerships, a role that we expect to be vital in the growth of the Square. Reporting to the General Manager and working alongside the Manager of Events and the Manager of Operations, they will be part of the senior leadership at Yonge-Dundas Square.
The successful candidate will lead a new direction for marketing and communications in an exciting future for the Square.

• Develops long-term marketing, communications and brand development plans and appropriate year-by-year marketing targets and initiatives;
• Alongside the General Manager and other YDS Managers, develops the organization\xe2\x80\x99s vision and strategic plans to advance the role of Yonge-Dundas Square in the local, civic, national and international realm of public space;
• Develops, oversees and manages an annual communications plan, budget and strategy;
• Works with the Sponsorship Consultant (external) to identify and target new corporate fundraising opportunities for the company and create strategies for all existing corporate partnerships;
• Develops a robust corporate partnership pipeline and cultivates, stewards and solicits support from both our current network and new prospective partners;
• Personally manages and deepens relationships with all corporate partners, overseeing the execution of partnership from marketing perspectives;
• Oversees all audience development and growth opportunities along with the marketing, public relations and outreach strategy for each event; working with external event clients as required.
• Develops the strategy with Manager of Events and Outreach for all sales, marketing and communications in regard of attracting external producing event clients;
• Works with the Manager of Operations to ensure positive onsite experience with clients and general public;
• Oversees design and creation of print, multimedia and online communications and marketing materials including promotional materials, newsletters, ads, brochures, etc.;
• Develops and oversees the strategy for our website and social media accounts with a focus on increasing our online presence; works with external third party services as required.
• Oversees design, creation and programming of YDS digital screens with event related content, public service announcements and including outreach to appropriate content partners, etc.;
• Manages graphic designers, publicists and other third-party communications staff members / contractors;
• Manages marketing and brand coordination with partners and event clients;
• Attends events, actively building in-person relationships with our attendees;
• Design & implement audience surveys and reports on event metrics;
• Manages all marketing staff/interns/volunteers and, in collaboration with the General Manager, sets the structure for and manages the Marketing team and service providers as a whole;
• Other duties as required.

Requirements: Qualifications
Post-secondary education in a relevant field and at least 3 years plus of related professional experience.
Excellent written and verbal communications skills.
Demonstrated experience in developing marketing plans, materials, and content.
Strong organizational skills in order to handle a variety of tasks, with differing deadlines and priorities.
Demonstrated experience in social media marketing and web analytics.
Demonstrated experience building sponsorship programs and leveraging relationships.
Experience working in a non-profit environment is an asset but not a requirement.

Technical Skills:
Advanced skill level with Microsoft Office 365 ( Word, Excel, Outlook ).
Familiarity with graphic design and design applications like Adobe Creative Suite and Canva
Experience producing and maintaining websites; working with web designers/developers; experience working with CMS; authoring; SEO; understanding HTML and CSS (no direct coding); user experience design; marketing and communication design of a website; web analytics; and database management.
Proven experience building digital marketing strategies and utilizing digital marketing tools for building awareness and engagement of WIC programs and services e.g. administering needs assessments/surveys; email marketing; optimizing/editing photo, video, and audio for web; CRM; LMS; measuring metrics; and reporting

Helpful but not required:
Ability to drive a vehicle and current Ontario Driver\'s License.
Experience of Ungerboeck event management software or similar.
Ability to speak and write PR materials in French.

Personal Skills:
Some experience working in large scale venues / outdoor spaces.
Some knowledge of promoter and event organizers requirements for marketing events
Comfortable working independently and as part of a small, hard-working team.
Thrives in a fast-moving, multi-faceted entrepreneurial environment.
Self-motivated, takes initiative.
An innovative and creative storyteller.
Efficient yet detail-oriented.
Confident, personable and persuasive communicator able to positively influence our stakeholder community.
Collaborative team member with a positive attitude.

This post is only open to those who are eligible to work in Canada. All applicants must be either Canadian Citizens or a current holder of a Permanent Resident Card or have a current and valid employment Visa for Canada.

Additional Info: Current Salary Range:
$75,000 to $80,000 depending on experience and qualifications.
After a qualifying period, the position is eligible for Pension and Health Benefits provided through the City of Toronto plans.

Vacation: Up to ten days leave in the first year, 15 days thereafter. Ten statutory days and three personal days each year.

Other:
Yonge-Dundas Square is an equal opportunity employer which values diversity in the workplace. We are therefore happy to accommodate individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation in order to work for YDS, please let us know.

Please note that this is a HYBRID position, meaning staff may be required to work remote/from home, and in-office/onsite at YD Square. As such, candidates must be located in or around Toronto, Ontario and have easy access to our location in Downtown Toronto.

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