Job Description

BRC Group, consisting of Tayco, Woodlore and BRC, is a leading provider of office furniture and workspace solutions. We are currently looking for a skilled and detail-oriented Director of Marketing & Communications to join our team.

This is a full-time, one-year maternity leave contract position, with the opportunity for a full-time permanent position as a Senior Marketing Manager after a year.

Reporting to the SVP, Sales, the Director of Marketing and Communications is responsible for effectively leading, developing and executing on all marketing and external communication strategies for The BRC Group of Companies including Tayco, BRC and Woodlore. The Director of Marketing and Communications is responsible for managing various direct reports, strategizing and executing on key ROI contributors, and well as plays an integral role the administration of marketing and communication processes at Tayco.

Key Duties:

Brand & Reputation Management

• Conduct thorough brand audits and prepare proposals to update the brands as necessary for BRC Group of Companies Corporate, Tayco, BRC and Woodlore.
• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Developing the strategy for brand presence including the assignment of marketing and communication content including but not limited to internal/external communication, flyers, presentations, and newsletter.

Strategic Planning and Execution

• Participating in the development and maintenance of business and sales strategies on an annual and long-term basis for Tayco, BRC and Woodlore.
• In conjunction with Regional Sales Managers, develop strategies including Sales Presentation tools and promotions that the team requires to reach their sales goals and objectives.
• Develop B2B marketing plans and campaigns within budget requirements.

Digital and Content Marketing

• Overseeing the coordination of case studies and testimonials for Tayco and BRC to use in marketing and sales presentations. This includes identifying the customer, coordinating the content and arranging for photography.
• Work with the Marketing Team to create opportunities for website improvements including UX/UI and ADA compliance.
• Developing a monthly schedule for and coordinating all Eblasts, including key messages, proof reading of content, deployment, and analytics.

People Management

• Delegating work amongst an amazing Team and being responsible for their overall efficiency and quality output
• Conducting bi-annual performance reviews and ensuring the marketing Team has a clear understanding of their job requirements

Requirements

• University degree in marketing, advertising, sales, or business administration, or equivalent.
• 5+ years of management work experience in the private sector to including the handling of corporate communications, original writing and editing and some public relations. Previous experience in the commercial furniture industry is an asset.
• Excellent understanding and familiarity with brand building and reputation management.
• Proven track record in creating and executing successful e-mail marketing and social media programs that have resulted in increased click-through and ROI based on organic and paid methods.
• Direct experience with graphic design, CMS, CRMs and other marketing-related software tools (Hubspot, Google Ads, Google Analytics etc.)
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines. Project Management Certification (CAPM or PMP) is an asset.
• Excellent written and verbal communication skills.
• Ability to grasp technical concepts.
• Excellent computer skills.
• Willingness to travel if required.
• Work well with others, and take direction and criticism in a positive manner.
• Ability to absorb new ideas and concepts quickly and to ensure they are clearly communicated to an audience.
• Strong presentation, written and verbal communication skills.
• Energetic, self-motivated, and results-oriented.

Benefits

• Extended Healthcare Plan (Medical, Disability, Dental & Vision)
• Active Social Committee with wonderful company culture
• Active Inclusion, Diversity, Engagement, and Accessibility Committee with monthly initiatives to promote inclusivity
• Opportunities for growth and development
• Great team to work with!

Only those candidates who are selected for interviews will be contacted.

Tayco endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position. Tayco is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority.

Tayco