Job Description

Manager of Integrated Content Strategy Full-time Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of 24-7 services to more than 300 young people each day. As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. More than a place to stay, we provide life-changing care with unconditional love and respect. We offer housing options, health and well-being support, training and skills development, and ongoing care once youth move into the community. As a primary self-funded agency we raise 75% of our $40 million annual operating budget.
Purpose of Position: To tell the Covenant House’s story across multiple channels by leading the agency’s content strategy, developing, and managing content and ensuring consistency and alignment with brand voice.
Responsibilities: Strategy

• Work with the Director of Communications to develop the agency’s content strategy and editorial plan.
• Lead cross-departmental content management for the agency by managing a cross-functional content committee.
• Assist in the development and execution of content strategies for the launch and maintenance of the agency’s new corporate and youth-focused websites, in addition to a new online portal on sex trafficking prevention and various event and campaign-focused microsites, ensuring content conforms to search engine optimization and web accessibility best practices.
• Ensure all campaigns are integrated, to the fullest extent possible, with PR, digital, fundraising and advocacy efforts, and include clear objectives, deliverables and KPIs.
• Develop an influencer engagement strategy in collaboration with other members of the Communications team.
• Gain a deep understanding of our varied target audiences; who they are, what motivates them, how they are connected to the agency, etc.

• Plan, create, write/edit and distribute creative content for multi-channel use including e-newsletters, e-blasts, blog posts, web, video and social media that incites action and engagement.
• Identify key stories within our agency and community; keeping our feeds updated with fresh content.
• Ensure content is available to other departments and targeted to their specific objectives and audiences, as required.
• Repurpose content for different channels including social media and video.
• Ensure the agency’s brand, messaging and tone are consistent across all channels and content.
• Provide strategic communications and content support to other departments such as the Events, Major Gifts, Donor Services and frontline youth-facing teams.

• Manage vendor relationships (i.e., graphic designers, freelancers), timelines and budgets.
• Manage video projects from the Request for Proposals process through to concept development, production and content review and approval.

• Conduct daily monitoring and engaging within social channels to optimize content, identify insights and provide recommended courses of action.
• With the help of the Marketing Communications Coordinator, develop monthly, quarterly and yearly reports on KPIs using Meltwater, Google Analytics and other social media tools to assess content performance and drive engagement.
• Keep abreast of industry trends, insights, topics and best practices.

• Bachelor’s degree in English, communications, journalism or a related field.
• Five to 7 years of related work experience.
• Hands-on experience and proficiency with MS Office, Content Management Systems (e.g. WordPress), Google Analytics, and various social channels and analytics tools.
• Understanding of content marketing tactics, such as SEO, digital advertising, social media marketing and web traffic metrics.
• Experience in managing video production vendors.
• Experience working in a non-profit organization an asset.

• Creative, experienced and organized content strategist and creator with an ability to conceive interesting ideas for new content and deliver the right content for the right platform.
• Highly articulate with excellent English writing and editing skills.
• An editorial mindset and deep understanding of the importance of storytelling, story angles, excellent copywriting skills and knowing what keeps audiences engaged.
• Experience in managing and creating digital content, possessing knowledge of best practices in basic SEO, content categorization and structure, content development, distribution, social listening and measurement.
• Ability to manage stakeholder expectations and ensure timely project completion.
• Strong analytical and problem-solving skills, attention to detail and works well under deadlines.
• Ability to work with vulnerable youth in order to convey their story in a sensitive and respectful manner.
• Strong knowledge of email best practices, privacy and spam regulations.
  

• Meaningful work.
• Competitive compensation
• Full benefits package (Health, Dental, Vision, Personal Days, Employee Assistance Program, Tuition Reimbursement and more)
• Paid vacation time
• Employee perks