Job Description

Job ID : 6557
Category : Petline Insurance
Brand : Petline
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Winnipeg, Canada

What can you expect in this role?

• Develop and oversee the overall marketing strategy and campaign/creative direction for our portfolio of pet insurance brands on a quarterly/annual basis.
• Research and provide recommendations on new marketing/creative/digital tactics that will help to increase lead generation, including more focus on measurable tactics such as social media, video, email and geo targeting.
• Develop new marketing programs and campaigns that support targeted segments across our portfolio of pet insurance brands.
• Drive enablement efforts that will arm our sales and business development teams with the collateral and tools they need to increase demand and accelerate pipeline
• Contribute to business development initiatives by actively meeting with business development and territory managers to present brand and demand generation campaigns and ideas, determine effective communication channels, develop targeted programs that will drive increased response rates, and prioritize implementation plans
• Manage relationships and day-to-day project tasks with internal and external marketing resources \xe2\x80\x94 from strategy and planning, concept development, campaign execution and through to reporting and postmortems.
• Defining the scope of projects in collaboration with senior management and business stakeholders and ensuring scope changes are logged, estimated, reviewed, approved, and incorporated accordingly into project deliverables and plans.
• Track the effectiveness of programs by measuring and reporting on key performance indicators
• Lead, coach and motivate your marketing, communication, social, design and digital team members to produce best in class omni-channel experiences and create alignment and synergy with the web application development team for web delivery
• Working with management team to establish marketing and communication goals and operational plans to achieve growth targets and customer-focused metrics.

• University degree or college diploma in business, marketing, communications, or related field
• Minimum 7 years of progressive professional experience in a marketing environment and 3 years of leadership with a proven ability to inspire and motivate your team.
• Expert knowledge in communication planning, multi-channel marketing including digital advertising, media, web, social, email, and other digital or physical promotion strategies
• Strong promotional copywriting and editing skills
• Experience developing and presenting ideas and plans persuasively to key stakeholders and senior management
• Experience managing external vendors and internal resources
• Exposure to the insurance industry is an asset but not required
• You\xe2\x80\x99re a brilliant marketer whose creativity and passion inspires those around you
• You\xe2\x80\x99re a motivated project manager who can negotiate with impact and tact
• You\xe2\x80\x99re equally excited about pitching new ideas as you are about executing defined tactics
• You\xe2\x80\x99re successful at what you do because you rely on data to influence your decisions
• You\xe2\x80\x99re as excited about developing the \xe2\x80\x9cbig idea\xe2\x80\x9d as you are about defining roles, budgets, and timelines
• You\xe2\x80\x99re relationship-focused and you thrive in a team environment
• You\xe2\x80\x99re very organized, resourceful, and have impeccable attention to detail
• You\xe2\x80\x99re effective and calm when working under pressure
• You\xe2\x80\x99re professional, friendly, and courteous \xe2\x80\x94 bonus points for a good sense of humour
• You have an avid interest in marketing communication strategy and digital marketing and you keep up with industry news and trends
• You have exceptional written and verbal communication skills
• You\xe2\x80\x99re always open to learning and expanding your skills