Job Description

Job Requisition Id: 168477
Business Function: CCMO Integration
Primary City: Toronto
Other Location(s):
Province: Ontario
Employment Type: Full-Time
Employment Status: 2 years term with the possibility of extension and/or permanency.
Language Requirement: English Essential
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (MM/DD/YYYY): 05/12/2023

All qualified candidates will be considered however preference will be given to Indigenous people (First Nations, Metis or Inuit) or persons with a disability. This is a special measure employment equity initiative and candidates from this group who wish to qualify for preferential consideration must self-identify.



The Manager, Marketing is accountable for ensuring Canada Post Corporation products and services resonate with key audience segments through marketing and branding. The Manager identi\xef\xac\x81es, develops, and executes brand initiatives based on organizational objectives, market characteristics, brand design system and resources. Through in- depth knowledge of customers, consumers, competitors, market conditions, and CPC products and services, the Manager drives alignment of programs to business/ consumer markets. Manages and executes various marketing and channel support activities (Digital and Physical) by product or audience segment; activities include project management, agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporations brand objectives and to ensure competitiveness in the market.

Job Responsibilities

Below are the main job requirements and responsibilities for the Manager, Marketing.

• Manages and makes recommendations on various Marketing initiatives and strategies. Manages and coordinates programs, budget, timelines, objectives, impact, and scope.

• Leads the planning and execution of across brand mix including (but not limited to): licensing, promotions, advertising, packaging, branding, public relations, trade shows, market research.

• Provides brand support for Marketing programs, campaigns for business/consumer markets, channel support, digital support and, media inquiries. Manage brand plan execution with excellence, ensuring delivery of all brand activation requirements

• Builds, manages and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement.

• Agency management: works with agencies to create integrated and effective online and offline brand marketing campaigns. Acts as the corporate resource on marketing and acts as liaison with the Corporation\'s agencies of record and other suppliers of advertising and promotion services; provides information with regards to the product, timing, target requirements etc.

• Monitors and evaluates competitor activities to identify threats and opportunities.

Job Responsibilities (continued)

• Coordinates product development projects, prepare new product naming, trademarking documents, and guide cross-functional partners (design, content, engineering, packaging) throughout the product development process in coordination with respective cross-divisional brand teams.

• Develops well-designed decks such as \'toolkits\' to deliver all campaign assets and plans in an organized manner to be used by downstream team members across the organization. Validates a range of assets to uphold a consistent tone of voice and brand identity.

• Determines financial aspects of brand marketing programs for new product development such as budgets, expenditures, research, development appropriations, return-on-investment and profit-loss projections to assess impact and market performance.

• Reviews the creation and production of all marketing and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained and aligned to the brand design system.

• Plans, participates, and oversees the organization\'s marketing and promotional activities including direct mail, in-store and other corporate assets, trade shows, print, broadcast, and electronic media.

• Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports. Ensures the continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles.

• Maintains a network of internal and external contacts to regularly benchmark and remain current on future trends and developments related to government standards, industry practices, legislation, guidelines, new technologies, and programs related to marketing and branding.

Qualifications

Education

• Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training

Experience

• 3 to 5 years of relevant functional experience

• 2 or more years\' experience managing people

• One or more years of experience in a unionized environment an asset

Other Candidate Requirements

• Proficient computer skills and competent with Microsoft Office programs

• Designation and or certifications programs may be required for certain positions (e.g. Finance & Engineering)

• Excellent team building and leadership skills and experience

• Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving

• Strong interpersonal skills with an ability to build and maintain relationships

• Strong oral and written communication skills

Other Information

Safety Sensitive Positions
This position may be considered a Safety Sensitive position.

Employment Equity

Canada Post will represent Canada\'s diversity and provide a safe and welcoming workplace that embraces and celebrates our differences. We are committed to employment equity and encourage applications from women, Indigenous People, persons with disabilities and visible minorities.

Disability is defined as a persistent or episodic physical, sensory, or mental health condition and/or functional limitation. Disability includes both visible and hidden conditions and/or limitations that may impact vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, mental/psychological, and memory.

Conflict of Interest
The Conflict of Interest Policy prohibits employees from hiring, supervising or reporting to, directly or indirectly via the reporting hierarchy, their immediate family or close personal relations. Should you feel that you may be in an actual or potential Conflict of Interest in regard to this job opportunity, you must communicate with the designated Human Resources representative.

Accommodation

Canada Post is committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you are contacted by Canada Post regarding a job opportunity, please advise if you have any restrictions that need to be accommodated. All information received in relation to accommodation will be kept confidential.

Important Message
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those selected for further consideration will be contacted.

Our Leadership Behaviours
Decision Making - A champion of the organization who takes calculated risks and makes prudent, common sense decisions about current issues, future opportunities and resource requirements in a timely, well thought out manner that aligns with the corporation\'s best interests.
Accountability - An individual who strives for performance excellence and who holds themselves and direct reports accountable for decisions and actions and for learning from mistakes when intended results are not achieved.
Business Orientation - A proactive individual who understands the competitive nature of the business, and is committed to sustaining the business through excellent customer service and new business opportunities.
Execution - A focused and self-motivated individual who acts with a sense of urgency and delivers on time and within budget, by dealing effectively with challenges and ambiguous situations.
Leading People - A compelling communicator and leader who engages, motivates and inspires others to achieve results and who encourages personal growth and finding better ways of doing things.

Our Values

We value diversity as an essential part of who we are as a company, how we operate and how we see our future. We believe that attracting, developing, and retaining people who reflect the diversity of Canada is essential to our success because this matters to all communities and customers we serve.

Canada Post\'s corporate values reflect the principles, beliefs and aspirations that guide our behaviour and shape our culture.

Safety - We are committed to a safe and healthy environment for all our stakeholders.
Customer - We serve Canadians with pride and passion.
Respect - We treat each other with fairness and respect.
Integrity - We act responsibly and with integrity.
Transformation - We will innovate and transform to win in the marketplace.

Canada Post